A new donut-flavored Oreo is coming!
Nabisco announced last week that Oreo’s Strawberry Frosted Donut flavor is coming out in March, just in time for Easter.
Inspired by Homer Simpsons’ favorite donut variant, Strawberry Frosted Donut Oreos feature golden cookies filled with two layers of crème: a pink-colored, strawberry-flavored crème with rainbow sprinkles on top of a light-brown donut-flavored crème.
The bright yellow packaging mentions glitter being in the pink crème, but it looks like the glitter is just a fancier word substitute for the rainbow sprinkles.
Strawberry Frosted Donut Oreos will be available nationwide wherever Oreo is sold. But since these are limited-edition cookies, be sure to get your hands as many packs as you can as soon as they arrive at retail stores approximately two months from now.
Strawberry Frosted Donut Oreos aren’t the first donut-flavored Oreos from the cookie brand. In celebration of National Donut Day in 2017, Nabisco released Jelly Donut Oreos. Capturing the taste of the classic donut it was inspired from, the Walmart-exclusive Oreo flavor features golden cookies, a raspberry center, and a custard outer ring.
Strawberry Frosted Donut Oreos join the growing list of Oreo flavors hitting store shelves this year. Included in that lineup are Brookie-O Oreos, Chocolate Hazelnut Oreos, Java Chip Oreos, and Gluten-free Oreos, which all have January release dates.
Oreo has released 65 new flavors since the 100th anniversary of its classic cookie in 2012. In an interview with The New York Times last month, Oreo senior director Justin Parnell revealed that the company is continuously releasing new flavors in an attempt to draw consumers back to its plain, original cookie.
Parnell shared that the ideal scenario is that consumers go to stores to “pick up that classic Oreo variety that they love, whether it’s the original or Golden or Double Stuf, in addition to the limited edition.”
“When we do it well, it drives our classic Oreo cookie, as well as the sales of the limited edition,” Parnell said of the company’s flavor innovation.