Two of the most colorful Oreo flavors ever are back on store shelves to mark the start of the spring season.
Sakura Matcha Oreos and Oolong Peach Oreos are again on sale in Hongkong almost a year after their launch. Both flavors will be available until May 1st for the equivalent of USD 8.50 per box, but fans in the U.S. should expect to pay more than that once these Japanese-inspired Oreos arrive on secondary markets like eBay.
Sakura Matcha Oreos feature pastel-pink, cherry-blossom-flavored cookies and a bright green matcha cream filling. Oolong Peach Oreos, meanwhile, come with black cookies that are flavored with oolong tea. In the center, there’s a light-orange, peach-flavored creme that gives the Oreo variant its unique look.
“Sakura Matcha is the first pinkish Oreo in history, so its lovely appearance and romantic sakura aroma will make it a favorite amongst young girls,” Holly Yuan, Mondelez Greater China Senior Marketing Director, Biscuits Marketing, told FoodNavigator-Asia.com last May. “It was, of course, inspired by the cherry blossom season, whereas Peach Oolong was inspired by the warmth of spring.”
Yuan pointed out that Oreo wants consumers to delight in its products using all their senses, so the snack brand made sure that the outer boxes of these two Oreo flavors look and feel a lot like spring. Sakura Matcha Oreos are packed in a pink/green box with cherry blossoms designs while Oolong Peach Oreos are packed in light-orange/green box with peach slices and leaf motifs.
“Inside each box are six cute and uniquely themed separate packs, including Good Luck with Cherry Blossoms in Spring, Immersed with Peaches, and A Peach Treat for You,” added Yuan.
While there’s no word yet on when Sakura Matcha Oreos and Oolong Peach Oreos will officially become available in the U.S., fans can settle for Lady Gaga’s Chromatica Oreos in the meantime.