According to new data from research firm Apptopia, Disney+’s mobile app has been downloaded 15.5 million times since it launched on November 12th, and nearly one million new subscribers are being added every single day. These figures don’t include people who have signed up for the service through the Disney+ website, so the total number of subscribers is more likely even higher.
The data also show that Disney+ subscribers aren’t just riding the wave of the streamer’s free trial, as the service reportedly earned $5 million through in-app purchases in its first 13 days.
“This shows the company is gonna be a legit competitor to the likes of Netflix, despite the skeptics that continue to doubt the House of Mouse,” Wedbush analyst Dan Ives told The New York Post. “The pricing, the content and the bundling was just a pure genius strategy from [Disney CEO Bob] Iger and Disney.”
For an affordable price tag of just $6.99 per month, Disney+ subscribers can enjoy a vast library of popular titles produced by Walt Disney Pictures, Marvel Studios, Lucasfilm, Pixar, and many others. What’s more is that Disney+’s subscription can be bundled with Disney’s other streaming services, Hulu and ESPN+. For only $12.99 each month, which is the same price as the most common Netflix subscription option, users can already access all three services.
Apptopia’s research indicates that there’s a strong demand for Disney+’s $12.99 bundle subscription, as the availability of the bundle has seen Hulu app downloads increase by about 55%, and the ESPN app downloads jump by 50%.
Despite Disney+’s promising rate of subscriber acquisition, Netflix is still the king of the streaming service landscape with more than 60 million paid subscribers in the U.S. and 97 million internationally.