Disney Plus subscribers will have to pay more to keep streaming on the platform without ads.
During its third quarter 2022 earnings call earlier this week, The Walt Disney Company unveiled its new Basic and Premium tiers, which will both take effect starting this December.
Disney Plus price
The Basic tier, which is the streamer’s long-awaited ad-supported plan, will cost $7.99 per month with no option for an annual subscription. This is the current price for a Premium tier subscription, meaning those who want to continue paying the same price for the platform will have to put up with an ad-based service this December.
The cost of the ad-free Premium tier, on the other hand, will be increasing from $7.99 to $10.99 per month and from $79.99 to $109.99 per year. That’s an increase of $3 a month for monthly subscribers and a hike of $40 for annual subscribers (a leap of 37% for both).
Disney Bundle price
Aside from Disney Plus, The Walt Disney Company will also be implementing price increases for ESPN+ and Hulu this year. And as a result of the price hike for all three streaming platforms, the Disney Bundle, which offers all three services, will also get pricier before the year ends.
Beginning this December, the Basic Disney Bundle with ad-supported tiers of Disney Plus and Hulu will cost $9.99 per month, while the Basic Disney Bundle with ad-supported tiers of Disney+, Hulu, and ESPN+ will cost $12.99 per month.
Those who are currently subscribed to the Disney Bundle can keep their “Legacy” bundle, featuring ads-free Disney+, and both Hulu and ESPN+ with ads, for $14.99 per month. But the new Premium Disney Bundle, featuring ad-free tiers on Disney+ and Hulu, and an ad-supported tier of ESPN+, will cost $19.99 per month.
Disney Plus subscribers
Ahead of the quarterly earnings call, the Walt Disney Company revealed that Disney Plus had attracted additional 14.4 million subscribers over the last quarter, increasing the streamer’s total number of subscribers to more than 152 million worldwide. When the number of subscribers of other Disney-owned streaming services (Hulu, ESPN+, and Star) is added to this figure, the Walt Disney Company has basically surpassed Netflix in overall streaming subscriptions.
According to ComicBook.com, The Walt Disney Company has over 221 million streaming subscribers across all its streaming platforms around the world. Netflix, on the other hand, reported during its last quarterly report that it has 220.7 million subscribers worldwide.
Disney Plus subscriptions, however, may start to decrease once the price hike takes effect in December, as users are now thinking about whether or not they will continue paying for the service.