The clothing collection co-created by Puma and Cloud9 has just gotten bigger.
On Monday, the sports brand and the professional esports organization unveiled a new line of tees and hoodies called Alias. Available in black and white colors, the regular fit tees and hoodies both show off Puma x Cloud9 graphic branding. The tees are made from 100% cotton and have a crewneck collar, while the hoodies have a hooded closure with contrast drawcords, a kangaroo pocket on the front, and ribbed cuffs and hem. The tees retail for $25 while the hoodies sell for $70 each.
The Alias line joins the previously unveiled Puma x Cloud9 clothing items that include track jackets, hoodies, tees, and joggers, which all come in a variety of designs and colors. See the rest of the collection in the slideshow below and shop them here.
In January, Puma signed a sponsorship deal with Cloud9 to provide official game day outfits for the organization’s League of Legends team competing in the League Championship Series last spring. Four months later, the athletics brand signed an expanded sponsorship deal with Cloud9, making itself the official apparel and footwear partner of the entire gaming team except for its Overwatch League franchise.
The expanded sponsorship deal included a multiyear deal to co-create an original apparel collection that would be available to the public. That collection is none other than the Puma x Cloud9, which officially launched last October.
Adam Petrick, the global director of brand and marketing at Puma, said that the company’s partnership with Cloud9 furthers its stance as a global brand. “Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Petrick said in a statement.
Meanwhile, for Cloud9, the launch of the apparel collection helps the gaming brand reach people outside of esports. “Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” said Jordan Udko, the executive vice president of commercial partnerships at Cloud9.