Sports company Puma has teamed up with the emoji brand for a new collection of shoes, clothing, and accessories that reflects the way we communicate in today’s era of instant messaging and social media.
Now available for purchase on PUMA.com, PUMA stores, and select retailers nationwide, the Puma x emoji collection is comprised of classic Puma silhouettes adorned with fun emoji icons. Featuring bright color combinations, the product lineup boasts a young and vibrant charm.
The collection includes two sneakers: the Puma x emoji RS-Fast and the Puma x emoji RS-X³. The Puma x emoji RS-Fast is a retro silhouette with futuristic iridescent accents and bright pops of emoji yellow. It features a hook and loop piece on the heel where detachable 3D ?, ?? and ? emoji icons ― which come with the shoes ― can be added. It also includes a hidden “What’s Up?” text printed on the vamp. Available in men’s, kids’, little kids’, and toddlers’ sizes, the Puma x emoji RS-X³ costs $65-$120 a pair.
The Puma x emoji RS-X³, meanwhile, comes with detachable 3D ??, ? and ? emoji icons. Featuring futuristic iridescent overlays, the shoes also have a hidden “What’s Up?” message in the quarter overlay. The Puma x emoji RS-X is priced at $60-$130 a pair and is available in men’s, kids’, and toddlers’ sizes.
In addition to the sneakers, the collection also includes men’s tees, hoodies, and sweatpants. Both the Puma x emoji Tee and the Puma x emoji Hoodie feature a wide range of emoji icons on both the front and back of the clothing. Both items are also available black, gray, and yellow and retail for $30 and $65, respectively.
Lastly, the Puma x emoji Sweatpants feature side and back pockets, rib cuffs, and emoji icons on the bottom of the right leg. Available in black and gray, the sweatpants are selling for $60.