Puma and LGBTQIA+ activist Cara Delevingne have teamed up once again for a new footwear and clothing collection for this year’s Pride Month.
Called Forever Free Pride Collection, the fast-selling unisex collab includes Pride-inspired sneakers, training shoes, and slides, as well as various apparel like tees, tank tops, shorts, leggings, hoodies, and bodysuits. A fanny pack with rainbow-colored designs is also included in the collection.
Made to inspire others to be free from fear and believe in themselves, the collection features bright details that bring a sense of joy and celebration. The items in the collab are also adorned with ombre, rainbow, and purple accents, as well as the phrase “Forever Free” emblazoned across many of the clothing pieces. Check out some of the items from the collection below:
Pride Suede Sneakers, $75
Fierce 2 Pride Women’s Training Shoes, $95
Leadcat Pride Slides, $30
Clyde Pride NYC Sneakers, $100
Pride Women’s Fitted Tee, $30
Pride Women’s Leggings, $35
Pride Men’s Hoodie, $65
Pride Men’s Tee, $30
Pride Men’s Shorts, $45
Pride Men’s Tank, $25
Pride Women’s Bodysuit, $45
Pride Waist Bag, $55
A follow-up to last year’s Puma and Delevingne 2020 collab called Puma with Love Collection, Forever Free Pride Collection is Delevingne’s most personal and introspective Puma collab to date.
“For my second Pride collaboration with Puma, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne in a press release. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge Puma has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”
Puma announced that 20% of the proceeds from the sales of the Forever Free Pride Collection, with a maximum donation of $500,000 USD, will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.
The entire Forever Free Pride Collection is now available on Puma.com, Puma stores, and select retailers.