Hulu is looking to expand its base of younger subscribers with a new student discount.
The streaming service announced on Monday that it has dropped the price of its ad-supported plan to $1.99 a month for students over 18 who are currently enrolled at a U.S. Title IV accredited college or university. That’s more than 65% discount off Hulu’s ad-supported subscription, which regularly costs $5.99 per month.
The deal remains valid all year round as long as the subscriber’s college/university enrollment is verified by Hulu’s partner, SheerID. Hulu will direct new users to SheerID, which will verify their student status using the details they provide during signup.
Existing Hulu subscribers who are also students enrolled at a U.S. Title IV accredited college or university are also eligible for the student discount on the streamer’s ad-supported plan.
Existing users should log into their Hulu account, then click “GET OFFER” on this page to apply student discount pricing to their ad-supported subscription or to switch to the said plan if they’re currently subscribed to Hulu (No Ads) or Hulu + Live TV.
Unfortunately, students who are subscribed to The Disney Bundle (Hulu, Disney+, ESPN+) are not eligible for the Hulu student discount, as the latter is only available for standalone subscribers to the ad-supported plan. There’s also no free trial for new users who sign up for Hulu with the student discount.
Hulu’s ad-supported plan gives viewers unlimited, on-demand access to a massive streaming TV library, including hit shows like Family Guy, Bob’s Burgers, Brooklyn Nine-Nine, Rick and Morty, How I Met Your Mother, and It’s Always Sunny in Philadelphia, along with acclaimed Hulu Originals including Love, Victor, Pen15, Little Fires Everywhere, Ramy, Animaniacs, and Solar Opposites.
The streaming service’s ad-supported plan also allows subscribers to watch thousands of titles together with up to seven other users at the same time through Hulu’s Watch Party feature.
As mentioned above, Hulu’s new student discount aims to introduce new users to Hulu’s entry-level service in the hopes that these subscribers will later choose to upgrade to Hulu’s pricier plans. Hulu believes that when the student subscribers graduate, they will continue to see the value in its service and ultimately become fully paid customers.
Aside from this new Hulu student discount, Hulu and Spotify also offer a deal for students that bundles ad-supported Hulu, Spotify Premium, and Showtime in one package for $4.99 per month.