Spotify is yet again adding another exclusive podcast to its library. Just recently, we heard the popular streaming platform add the likes of Joe Rogen and Kim Kardashian West to its growing list of exclusive podcasts. Their newest partnership, which is a multiyear deal, will be with Warner Bros and DC.
This partnership grants access to the entire intellectual property of DC Universe which will include characters from the Justice League, Birds of Prey, and more. Warner Bros.Studios, on the other hand, has its vast collection of timeless titles that are set to be produced as stand-alone podcasts. The two companies are expected to produce and distribute original narrative scripted podcasts to exclusively stream on Spotify.
Managing the business side of things will be Warner Bros. Digital Networks while the Warner Bros. Television Group’s digital studio, Blue Ribbon Content, will be in charge of overseeing the creative relationship between the companies and Spotify. The marketing, advertising, and distribution of the shows will be left to Spotify.
Apart from pulling from existing sources and material, Warner Bros. and DC will also collaborate with Spotify to create new and original programming from original intellectual property.