Toy company WowWee has finally entered the fashion doll category with its innovative product line called WowWee My Avastars.
What are WowWee My Avastars fashion dolls?
Inspired by kids’ use of avatars to explore, create, and express themselves in the metaverse, WowWee My Avastars are fashion dolls that enable seamless interactive play in both the physical and digital worlds. Created in partnership with top Roblox publisher Gamefam, My Avastars dolls can be played with in the real world and can also be brought to life online.
Play with My Avastars online
Each WowWee My Avastars doll comes with its own individual code to be redeemed on the Roblox platform within the new game called My Avastars: RP. Set to launch in July, the roleplaying game lets children to bring their My Avastars dolls to life online, unlocking new fashions, hairstyles, and even facial features.
WowWee and Gamefam are also creating a Discord server to allow a two-way conversation between fans and the brand, making My Avastars the first community-centric fashion doll property. With the Discord server, fans will have an integral voice in the evolution of My Avastars, both in the expansion of the gameplay and the physical toy line.
“As the Roblox universe continues to grow, we’re focused on creating the next generation of hit franchises born from the metaverse,” said Joe Ferencz, founder and CEO of Gamefam, in a press release “My Avastars marks the first time a toy and Roblox game have been developed concurrently, reaching players with an engaging experience both in the real world and in the metaverse.”
Play with My Avastars in the real world
The WowWee My Avastars physical toy line is currently comprised of three dolls: KawaiiPie^^, A_VibeThng, and Dreamer 3.0. Each My Avastars doll comes dressed in its signature fashion-forward outfit along with a mystery bonus outfit and reusable sticker sheets for more than 100 possible looks in each box. Kids are encouraged to mix and match clothing items, face stickers, tattoo stickers, and clothing decals to make their My Avastars dolls as unique as possible.
“One of the things that’s unique about My Avastars is the aesthetic of the doll itself,” said Andrew Yanofsky, VP of Marketing and Operations at WowWee. “Traditionally, fashion dolls are molded to ‘perfection.’ In comparison, the blockish shape of My Avastars, the flat surfaces, the peel and repeat sticker play, are all designed to provoke kids’ creativity by allowing them to change and rearrange their dolls as they do their avatars.”
Where to buy WowWee My Avastars fashion dolls
Priced at $24.99 each, WowWee My Avastars dolls are now available for pre-order on Amazon, with a limited number being shipped this summer before officially hitting shelves at major retailers in October.
UPDATE – WowWee My Avastars now available for in-store purchase
WowWee My Avastars finally hit store shelves in the second week of October 2022. In addition to Amazon, fans can now buy Dreamer 3.0, KawaiiPie^^, and A_VibeThng at Walmart, Target, and Macy’s. If you pass by Macy’s Herald Square, WowWee has a window display for My Avastars and its other product line, Twilight Daycare.
The in-store launch of My Avastars also coincided with the official reveal of the brand’s two new fashion dolls: HypeGirrrrl_77 and Trackie-O.
Priced at $39.99, HypeGirrrrl_77 is available as a deluxe pack at TRU at Macy’s. Trackie-O, meanwhile, is a Walgreens exclusive retailing at $19.99. Both dolls will make their Amazon debut in about a month.
The in-store retail debut of WowWee My Avastars was also made extra special with the launch of the new fashion makeover game on myavastars.com, where players can build their own digital Avastar. My Avastars wearable skins are also now available on Decentraland.
Though WowWee My Avastars were launched in June 2022 with a collaboration with Roblox, the toy line is no longer involved with the online game platform.