WowWee has partnered with Barbie for a new Pop2Play foldable playset.
Called Pop2Play Barbie Dream Playouse, the foldable playset instantly turns any living space into a Barbie-themed play area. The Pop2Play Barbie Dream House invites hours of imaginative fun when popped up and easily fold flat when playtime is over.
The interior of the Pop2Play Barbie Dream Playhouse features a bedroom loft with a pop-up bed and dresser where kids can play with their own Barbie dolls (sold separately). Ideal for children aged 2 and up, the foldable playset comes complete with a kitchen, as well as doors and windows that open and close.
Like other foldable playsets in WowWee’s Pop2Play line, the Pop2Play Barbie Dream Playhouse can be assembled in under 5 minutes and fold flat for easy storage. It is also made from durable eco-friendly StrongFold cardboard that can be easily wiped clean and can hold up to 50 lbs.
“We are beyond thrilled to add the Barbie name to our innovative Pop2Play line!” said Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee, in a statement. “I’ve personally been a big fan of this empowering brand since my childhood, and it has been a dream working with Mattel to create this exciting playset that kids everywhere will love to play in, along with their Barbie dolls!”
Priced at $59.99, WowWee’s Pop2Play Barbie Dream Playhouse will be available in November 2021 at Meijer and Amazon.
Originally launched in early 2021, WowWee’s Pop2Play line also includes Pop2Play Car, Pop2Play Slide, and Pop2Play 2-in-1 Kitchen Nursery.