During its Investor Day presentation last December, Disney revealed that it would increase the price of Disney+ by $1 per month in the spring of 2021. And now that spring season is upon us, Disney+ subscribers have begun to receive notifications about the previously announced price hike.
Based on an email sent to users who signed up for Disney+ through Verizon, the monthly subscription fee is being raised starting March 26th.
A Disney+ subscription currently costs $6.99 a month, so once the price increase takes effect, customers will begin paying $7.99 per month. Those who are subscribed to the Disney streaming bundle, which includes Disney+, Hulu, and ESPN+, they will see their monthly fee raised from $12.99 to $13.99 per month. It’s likely that the $1-per-month price hike doesn’t apply to those who pay annually, but the cost adjustment for that plan has yet to be announced.
Disney+ service fees are about 50 percent cheaper than Netflix and HBO Max subscription costs, so the price hike is not expected to significantly affect the user base of the streaming service. After all, a Disney+ price increase seems inevitable considering the slew of new and original Star Wars and Marvel content coming to the streamer.
On the other hand, a price hike is still a price hike no matter how you see it, so it’s interesting to find out how many Disney+ customers will stick with the streaming service after the price increase.
If you don’t have Disney+ yet and want to get some time in before the imminent price hike, you can sign up for a subscription here.