Mountain Dew tested six never-before-released flavors at the MTN DEW Outpost in June 2022.
What is MTN DEW Outpost?
MTN DEW Outpost was a nine-day event that celebrated the new activities on Doe Mountain in Tennessee, where the original formula for the carbonated soft drink was invented back in 1940.
Opened from June 4th to June 12th, 2022, from 8 a.m. ET until dusk, the MTN DEW Outpost marked a new era for Doe Mountain, as the soda brand started to fund new projects on the mountain, including an archery course and expansion of trails that open access to 3,000 acres of unexplored land.
Aside from a new mountainside overlook and viewing platform with an epic sight of Mountain City that visitors enjoyed at the MTN DEW Outpost, guests also participated in a range of free outdoor and DEW adventures, including the MTN DEW Outpost Flavor Adventure where consumers tried a variety of never-before-released MTN DEW flavors.
“MTN DEW Outpost honors DEW fans’ bold approach to flavor and outdoor adventure,” said Pat O’Toole, chief marketing officer at MTN DEW, in a statement in May 2022. “The mountain projects we’ve funded, along with the variety of activities we’re offering fans, back our commitment to helping nature lovers access more of the great outdoors. In addition to mountain activities we’re hosting, this is the first time we’re offering fans the opportunity to try never-released flavors at the MTN DEW Outpost Flavor Adventure. Fans can sample six new flavors and vote for their favorite, helping MTN DEW decide whether any of these flavors will be released in the future.”
What are the six new MTN DEW flavors?
According to ComicBook.com, the six new varieties that were tested at the MTN DEW Outpost were pickle, apple cinnamon, s’mores, elderberry, huckleberry, and summer “pop” flavors. Details about the new varieties are being kept under wraps, but the website reported that the pickle flavor is said to be a “sour sweet complement to Southern BBQ.”
Recognizing that DEW Nation is passionate about exclusive offerings, Mountain Dew gave the visitors who participated in this rare tasting experience the opportunity to provide their opinions on the new flavors to help the soda brand decide on their future flavor releases.
Is MTN DEW Outpost free?
Mountain Dew provided complimentary mountain passes for all the visitors that came throughout the duration of MTN DEW Outpost. The free passes gave the guests access to Doe Mountain, all Mountain Dew-sponsored activities, and the MTN DEW Outpost Flavor Adventure.
Doe Mountain annual pass holders were also welcome to visit the MTN DEW Outpost but they needed to register for all the activities on-site.
What are the permanent Mountain Dew flavors?
There’s no update yet on whether any of the six flavors that were tested at the MTN Dew Outpost will be released at retail. But as of February 2023, the flagship product of the soda brand has 7 permanent flavors, which are as follows:
- MTN Dew Original: The one that started it all, the original Mountain Dew exhilarates and quenches with its one-of-a-kind citrus taste. First released in the early 1940s, the soda is also available in Diet and Zero Sugar variants.
- MTN Dew Pitch Black: Re-released alongside its new Zero Sugar and Energy variants in January 2023, Pitch Black comes with a blast of dark citrus punch flavor with other natural flavors.
- MTN Dew Spark: After two limited-time releases in 2020 and 2021, Spark was released as a permanent, non-exclusive flavor to the Mountain Dew lineup in January 2022. A Zero Sugar variant was also released.
- MTN Dew Major Melon: A burst of watermelon flavor, Major Melon launched as a new permanent, non-exclusive flavor to the Mountain Dew lineup in January 2021. This MTN Dew flavor also has Zero Sugar and Energy variants.
- MTN Dew Code Red: Featuring a kick of cherry, Code Red joined the Mountain Dew line as the first flavor variant ever distributed nationally in 2001. Fast-forward to 2022, Code Cherry got Zero Sugar and Energy variants.
- MTN Dew Livewire: After its successful summer releases in 2003 and 2004, the orange-flavored MTN Dew Livewire joined the MTN Dew line as a permanent addition in 2005.
- MTN Dew Voltage: Charged with raspberry citrus flavor and ginseng, this MTN Dew flavor officially joined the soda brand’s permanent lineup in 2008.
What is MTN Dew Baja Blast?
MTN Dew Baja Blast is a franchise-exclusive Mountain Dew flavor that has only been available at Taco Bell restaurants since 2004. Featuring an ocean-like teal color, the original Baja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew. Although it originated as a Taco Bell exclusive flavor, Baja Blast now receives frequent retail summer releases due to popular demand.
In 2022, Baja Blast was released alongside its Zero Sugar and Energy variants for a limited time, together with MTN Dew Baja Mango Gem, MTN Dew Baja Gold, and the mystery flavor MTN Dew Baja Deep Dive. MTN Dew Baja Mango Gem is described as “a colorful orange tropical mango flavor” while MTN Dew Baja Gold features “a bright island pineapple flavor.”
For its 2023 limited-time retail release, MTN Dew Baja Blast has returned to store shelves, alongside its Zero-Sugar and Energy variants, together with two new Baja flavors named Caribbean Splash and Passionfruit Punch.
MTN Dew Baja Caribbean Splash
MTN Dew Baja Caribbean Splash is a citrus-flavored Mountain Dew soda that was released in the United States in June 2023 as part of the Summer of Baja Blast promotion. The new Mountain Dew drink has a guava flavor, which is described as a “sweet, tropical fruit with a hint of citrus.” The limited-edition soda is available in 12-ounce cans and 20-ounce bottles in the U.S., Mexico, and Canada. It is expected to be available only through the summer of 2023.
MTN Dew Baja Passionfruit Punch
MTN Dew released the Baja Passionfruit Punch in June 2023 in the U.S., alongside the MTN Dew Baja Caribbean Splash, as part of the Summer of Baja Blast promotion. A passionfruit-flavored Mountain Dew soda, the new drink is described as a “sweet, tropical fruit with a tartness that complements the citrus notes of the classic Baja Blast.” Available in 12-ounce cans and 20-ounce bottles, the soda is a limited edition and is only sold in the U.S., Mexico, and Canada through the summer of 2023..
What is MTN Dew Game Fuel?
Developed in partnership with pros and elite amateurs, MTN Dew’s Game Fuel is the first beverage designed just for gamers. The can of Game Fuel features a resealable tech that keeps the drink fresh and the gamers’ hardware dry. The can of Game Fuel is also made with specially textured ink for a tactile grip.
MTN Dew Game Fuel contains caffeine and theanine to improve gamers’ accuracy and alertness. Game Fuel is currently available in six flavors, namely Original Dew, Berry Blast, Raspberry Lemonade, Cherry Burst, Orange Storm, and Tropical Strike.
What is MTN Dew Energy?
Formerly called Mountain Dew Rise, Mountain Dew’s Energy is a line of low-sugar energy drinks. Sweetened with aspartame, sucralose, acesulfame-potassium, and white grape juice, each 16 oz. can of Mountain Dew Energy has 180mg of caffeine, 25 calories, and 3-4 grams of sugar. The only sugar content in the drink comes from its 10% juice content.
The current Mountain Dew Energy lineup consists of the permanent flavors Cherry Lime Lift, Pomegranate Blue Burst, and Strawberry Melon Sharp, as well as the limited-time new flavor Pitch Black, which will be available until March 2023.