Louis Vuitton is entering the market of classic tabletop games.
The French fashion house popular for its luxury leather goods is releasing a Jenga set. But unlike Hasbro’s typical Jenga set that only costs around $20, Louis Vuitton’s version is rumored to have a price tag of $2,400.
Louis Vuitton’s luxury Jenga set features 54 plexiglass blocks, each adorned with an iconic Louis Vuitton monogram or logo. The blocks also come in jewel-toned blues, purples, and reds, giving the toy set a much classier look. Designed by the brand’s artistic director Virgil Abloh, Louis Vuitton’s Jenga set also comes packaged in a branded clear plexi container with a lux handle across the top.
Louis Vuitton’s Jenga set was unveiled after the much-awaited second menswear collection from Abloh was presented on January 17th in Paris before an impressive front-row lineup that included Oscar-nominated actor Timothee Chalamet, model Naomi Campbell, rapper Offset, and singer-songwriter Frank Ocean.
The upcoming release of Louis Vuitton’s fancy Jenga set is part of the brand’s effort to establish its name outside of the fashion world. Just recently, Louis Vuitton released a collection of wireless earphones that a lot of celebrities were spotted wearing.
While Louis Vuitton has yet to announce an official release date for its Jenga set, a number of news outlets are reporting that the high fashion version of the classic game will fly off the shelves and hit the resale market for more expensive prices.