Hello Kitty turns 45 this year, and to help the Japanese brand celebrate this milestone, clothing company Levi’s has collaborated with Sanrio for a collection of Hello Kitty-themed streetwear.
Designed for women and girls, this line of casual clothing includes baggy overalls, denim jackets, hoodies, long-sleeved shirts, graphic tees, jeans, shorts, baseball caps, and bags, which are all adorned with various Hello Kitty elements, including the character’s signature red bow. Some of the tees and hoodies feature Levi’s iconic logo, which is updated with adorable images of Hello Kitty and her friends.
Though every item in the collection looks undeniably cute, each of them still boasts a fair amount of edge that keeps them from looking exaggeratedly youthful. Take a look at the gallery below to see all the clothes and accessories included in the collaboration between Levi’s and Hello Kitty.
Starting August 1st, all items in the streetwear line will be available at levi.com, sanrio.com, and in select Levi’s and Sanrio stores. The collection will be officially launched on the same date at 4 p.m. ET at Levi’s Store at Times Square, New York, where Hello Kitty will make a special appearance. Register here to get your free tickets.
In addition to Levi’s, skateboarding brand Girl Skateboards and watch brand Baby-G also collaborated with Hello Kitty to celebrate the anthropomorphic cat girl’s 45th anniversary. Hello Kitty and Girl Skateboards teamed up for a collection of skateboarding merchandise that includes skateboard decks, skateboards, conical wheels, shirts, jackets, hoodies, caps, enamel pins, and stickers. Meanwhile, Hello Kitty and Baby-G worked on a beautiful timepiece that captures the aesthetic and character of both brands.