Hello Kitty and Baby-G celebrate their anniversaries with a collaborative watch

Launched last March, this limited-edition watch sells for $150 each.

Hello Kitty x Baby-G watch

2019 is a milestone year for Hello Kitty and Baby-G. Hello Kitty turns 45 years old this year, while Baby-G turns 25. To commemorate these momentous occasions, Hello Kitty and Baby-G collaborated on a beautiful casual watch that captures the aesthetic and character of both brands.

Officially called Baby-G 25th x Hello Kitty 45th anniversary collaboration watch, this timepiece is inspired by the Hello Kitty Pink Quilt Series that was wildly popular among women in the 1990s. Hello Kitty reached worldwide stardom during that time, while Baby-G had just been introduced to the market.

2019031256033057 - Hello Kitty and Baby-G celebrate their anniversaries with a collaborative watch

The face of the watch is decorated with metallic flowers and stitching patterns that resemble the designs of the Hello Kitty Pink Quilt Series. A flower metal piece with a letter “B” inside is positioned at the 25th minute of the dial to commemorate Baby-G’s 25th anniversary, while a Hello Kitty face metal piece is affixed at the 45th minute of the dial to mark the 45th anniversary of the Sanrio character.

The back cover of the watch is engraved with an original Hello Kitty design that features the character’s face as a watch.

In addition to being shock resistant and water resistant up to 100 meters, the watch also features LED light, world time, stopwatch, countdown timer, 5 daily alarms, full auto-calendar until 2039, and more.

s l1600 - Hello Kitty and Baby-G celebrate their anniversaries with a collaborative watch

Available in pink and white, the watch comes with an exclusive mini-bag designed in the style of the original Hello Kitty Pink Quilt Series, and a stand for displaying the timepiece.

Launched last March, the watch is selling for $150 each.

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