As part of Levi’s contributions in the ongoing fight against COVID-19, the clothing company has teamed up with Hello Kitty for a couple of face masks featuring the iconic Sanrio character.
The Levi’s x Hello Kitty face mask comes in two adorable styles. The first style features an all-over pattern of Hello Kitty and some of her friends, including mice Joey and Judy, monkeys Tim and Tammy, and squirrel Rory. The second style, meanwhile, is designed with a simpler all-over pattern of Hello Kitty in her signature blue overalls.
Made from 100% cotton, the reusable Levi’s x Hello Kitty face mask boasts a double-layered construction that keeps wearers safe and protected while helping them achieve a kawaii look. Designed to be comfortable and easy to wear for longer periods of time, the face mask also features elastic ear loops for a secure fit. This face covering is not FDA-approved and not certified personal protective equipment, so it shouldn’t be used as an alternative for a medical-grade mask. Available in small and large sizes, the Levi’s x Hello Kitty face mask retails for $10 each.
The face mask is just one of the several items included in the Levi’s x Hello Kitty fall-winter assortment, which marks Sanrio’s 60th anniversary this year. Launched on September 16th on Levi.com and on the Levi’s app, the collection also includes T-shirts, hoodies, jeans, shorts, tote bags, and bandanas. The lineup is the second collaboration between the two brands following the massive success of their apparel collection in the summer of 2019.