The Hello Kitty x Pusheen collaboration features an assortment of exclusive apparel, accessories, collectibles, stationery, housewares, health and beauty products, and plushies.
License partners of the collection include Hybrid for clothing pieces; Loungefly for bags and small accessories; Taste Beauty for health and beauty care products; GUND for plush and slippers; Monogram for pins, bag clips, and lanyards; Hamee for squishy toys and phone accessories; Stitch & Story for crochet kits and craft accessories; Blueprint for stationery; and Thumbs Up for housewares and figurines.
Like Pusheen, whose animated comics and GIFs have spread smiles and laughter across the world, Hello Kitty also stands for friendship, kindness, and inclusivity. Brought together by these values, Hello Kitty and Pusheen aim to spread positivity and acceptance to friends and fans everywhere through their collab.
“Hello Kitty has always believed ‘You can never have too many friends’ and we couldn’t be more excited for Pusheen to join her side,” said Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. “With both of our avid fanbases and the wide range of products designed for every occasion, these pop culture icons will encourage friends to come together and make even more everyday memories.”
Pusheen creator Claire Belton added: “It’s a dream come true to collaborate with Hello Kitty! It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”
The Hello Kitty x Pusheen collaboration is now available at Sanrio.com, select Sanrio boutique stores, and Pusheen.com while supplies last. Items from the collection will also be available for purchase at select specialty retailers such as Hot Topic, Claire’s, FYE, Barnes & Noble, and IT’SUGAR later this fall and throughout the winter.