Children’s fashion brand Janie and Jack has released an all-new Disney Princess collection in line with the launch of its Everyone’s a Princess campaign, which underscores the message that every child can be a princess when they embody the various positive attributes of a Disney Princess, like courage and kindness.
Inspired by Disney’s Ultimate Princess Celebration, this new line of kids’ clothing is Janie and Jack’s second collaboration with Disney this year. The standout items from the collection are whimsical dresses ($115-$139) with cascading ruffles and voluminous tulle underlayers based on the iconic styles of Ariel, Belle, Cinderella, and Tiana. Available in sizes for children aged 12 months to 12 years old, these carefully sewn and machine washable princess gowns are well-suited for a real-life special occasion and for an afternoon at home pretending to be at the ball.
For a complete Disney Princess transformation, the collection also includes a number of accessories, such as shoes ($64), crowns ($24.50), wands ($24.50), gloves ($24.50), headbands ($18.50), and hair clips ($16.50).
Janie and Jack’s new Disney Princess apparel line also includes comfy clothing pieces that children can wear on a normal day on the playground, at school, and at home. These are tees ($32-$38), sweatshirts ($46), sweaters ($56-$59), leggings ($29), joggers ($42), jumpsuits ($69) skirts ($48), jeans ($45), socks ($21.50).
The entire collection is now available for purchase in select Janie and Jack stores and online at www.JanieandJack.com.
To kick off its Everyone’s a Princess campaign with the call to action for kids across the U.S. to share their own acts of kindness and courage on social media using the hashtag #UltimatePrincessCelebration, Janie and Jack has partnered with Zhuri Nova James, the 6-year-old daughter of LeBron and Savannah James, who is also known from her hit YouTube channel, All Things Zhuri.
As part of the campaign, Janie and Jack will also be highlighting five additional kids who embody what it means to be a princess through their incredible personal stories. Those exceptional and inspiring children are:
- Lola Marie – an 8-year-old with spina bifida who created a nail polish brand after being bullied in school in hopes to raise enough money to take kids in wheelchairs like herself to Disney World.
- Skylar Catron – a 7-year-old from South Carolina on a mission to spread kindness by making and sharing friendship bracelets in her hometown.
- Madison Presser – a 4-year-old from Connecticut who raised money for Feeding America during the COVID-19 pandemic with remakes of iconic movie scenes.
- Nayeli Blankenbaker – a 6-year-old who collected donations for the homeless in lieu of birthday presents.
- Lilly Bumpus – an 8-year-old cancer survivor who sold over 30k boxes of Girl Scout Cookies to help others during the COVID-19 pandemic.
“As a brand committed to celebrating differences, I’m especially excited to introduce our Disney Princess-inspired collection and campaign,” said Janie and Jack president Shelly Walsh in a news release. “We’re blown away by the incredible stories we’ve heard throughout this project, and we hope that we can encourage our community to join in on spreading this message.”