Häagen-Dazs combines alcohol and ice cream for its new Spirits Collection

This selection of frozen desserts includes five boozy flavors, a nondairy option, and a cookie square.

Häagen-Dazs Spirits collection

Häagen-Dazs is expanding its product offering with seven new alcohol-infused ice cream treats.

Officially called The Spirits Collection, this selection of frozen desserts includes five boozy flavors: Irish Cream Brownie, Rum Tres Leches, Bourbon Vanilla Bean Truffle, Stout Chocolate Pretzel Crunch, and Bourbon Praline Pecan. A nondairy option, Amaretto Black Cherry Almond Toffee, and a new cookie square, Irish Cream Cookie Squares, are also part of the lineup.

“The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, Häagen-Dazs Brand Manager, in a statement announcing the new products. “The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge. Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own.”

Irish Cream Brownie
Irish Cream Brownie: Irish Cream infused into our ice cream with rich chocolate brownie pieces and a decadent fudge swirl.
Rum Tres Leches
Rum Tres Leches: A Latin American inspired indulgence, we infuse smooth white Rum into our ice cream then add thick ribbons of dulce de leche and chunks of sweet Tres Leches cake.
Bourbon Vanilla Bean Truffle
Bourbon Vanilla Bean Truffle: A classic pairing made even better, enjoy creamy vanilla bean ice cream dotted with chocolate truffles and swirled with spicy Bourbon.
Stout Chocolate Pretzel Crunch
Stout Chocolate Pretzel Crunch: Enjoy a pub-inspired indulgence. Rich chocolate ice cream is infused with Stout for notes of toasted malt, then mixed with crunchy chocolate covered pretzels and decadent fudge.
Bourbon Praline Pecan
Bourbon Praline Pecan: Treat yourself to ice cream infused with smooth Bourbon sprinkled with brown sugar and given the perfect crunch with praline pecans.
Amaretto Black Cherry Almond Toffee
Amaretto Black Cherry Almond Toffee: Rich black cherry jam and sweet almond toffee pieces are folded into our non-dairy dessert that’s infused with a nutty Amaretto.
Irish Cream Cookie Squares
Irish Cream Cookie Squares: A rich chocolate cookie topped with ice cream that’s infused with Irish Cream before the entire square is dipped in decadent dark chocolate.

Among all the new ice cream treats, Jaiven expects the Irish Cream Brownie to be one of the most sought-after flavor. “It was one of the most popular bring-back requests from our consumers,” she said, describing the new product as an adult version of brownies a la mode. “It’s a nod (to the old version), but we’ve also enhanced it.”

Each product in the collection contains 0.5 percent alcohol per volume, which is the same amount found in a non-alcoholic beer. “[So] you can indulge freely without any concerns,” Jaiven added.

The Spirits Collection, which has already started to hit store shelves, will be widely available across the country by April. But starting March 1st, the Irish Cream Brownie and the Vanilla Bean Bourbon Truffle will be available at Häagen-Dazs Shops nationwide and served in cups, cones, sundaes, or milkshakes. The 14-ounce pints, as well as the cookie squares, have a suggested retail price of $5.29.

This isn’t the first time Häagen-Dazs has fused alcohol and ice cream together. The brand previously released flavors such as Rum Vanilla Caramel Blondie and Whiskey Chocolate Truffle in Canada.

Sources: Fortune, Insider, USA Today
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