The Forever 21 x Postal Service fashion collaboration is confusing to everyone

We’re not sure if this collection is dope or dopey?

ADVERTISEMENT
ADVERTISEMENT

Forever 21 and the U.S. Postal Service have teamed up on an exclusive capsule collection – and we’re not sure if it’s dope or dopey.

The eyebrow-raising collection, which is heavily inspired by USPS iconography like Priority / Express mailers, shipping labels, stamps, and even cycling, was created in the hopes that it will “build brand awareness among a younger audience.”

ADVERTISEMENT
ADVERTISEMENT

Considering the collection features joggers, crop tops, hoodies, windbreaks, and accessories like belts, and clutches, it certainly has all the fashion items that Millennials like, but the seemingly random branding leaves us puzzled.

This isn’t the first time a major clothing company has teamed up with the government on exclusive merch. Late last year, we reported on the Vans x NASA collection, which quickly sold out upon release.

ADVERTISEMENT
ADVERTISEMENT

However, perhaps more intriguing, this collaboration comes at a time when both USPS and Forever 21 are bleeding cash. According to reports, Forever 21 accumulated nearly $40 million in losses in 2018. But even that’s just a drop in the bucket compared to USPS’ staggering $4 billion loss.

Needless to say, no matter how well this collection does (or doesn’t) do, it’s unlikely to have a significant impact on the bottom line of either company.