The Monster Angus Thickburger is back at Carl’s Jr. and Hardee’s, and to celebrate the return of the fan-favorite carbo-loaded menu item, the sibling fast-food chains are giving away bacon and beef scented diffusers to fans for free.
Called the Monster Essence Fragrance Diffuser, the freebie features the scent of applewood-smoked bacon and Angus beef, inspired by the smell of the Monster Angus Thickburger.
Interestingly, the fragrance diffuser giveaway is just a part of the Bacon and Beef Hypnosis experience, a marketing activation for the return of the Monster Angus Thickburger, which aims to play off all the five human senses.
The Bacon and Beef Hypnosis experience also includes the Sizzling White Noise, a collaboration between the restaurants and Spotify that will make fans fall asleep to the sounds of sizzling beef.
Also included in the hypnosis experience is the 90s Nostalgic Monster Magic Eye Challenge. According to a press release, the challenge involves a hidden image of a familiar face, which will unlock a $10 gift card for some lucky fans that can identify the image. Follow the restaurants’ social media accounts for updates on how to join the challenge.
There’s also the digital-based hypnosis called Monster Hypnosis Experience with renowned YouTube creator Glenn Rottman. If all goes to plan, the hypnosis may leave participants tasting bacon, no matter which food they try to eat.
First introduced in June, the double-decker Monster Angus Thickburger features two one-third pound charbroiled 100% black Angus beef patties that are layered with four strips of savory bacon, three slices of American cheese, and a dollop of mayonnaise, all served on a premium bun.