Carl’s Jr. and Hardee’s are gifting fans with bacon and beef scented diffusers

The giveaway is part of the promotion for the return of the Monster Angus Thickburger

ADVERTISEMENT
ADVERTISEMENT

The Monster Angus Thickburger is back at Carl’s Jr. and Hardee’s, and to celebrate the return of the fan-favorite carbo-loaded menu item, the sibling fast-food chains are giving away bacon and beef scented diffusers to fans for free.

Called the Monster Essence Fragrance Diffuser, the freebie features the scent of applewood-smoked bacon and Angus beef, inspired by the smell of the Monster Angus Thickburger.

ADVERTISEMENT
ADVERTISEMENT

For a chance to score a bottle of the Monster Essence Fragrance Diffuser, fans are advised to follow Carl’s Jr. and Hardee’s on Instagram where the giveaway details will be revealed this week.

Interestingly, the fragrance diffuser giveaway is just a part of the Bacon and Beef Hypnosis experience, a marketing activation for the return of the Monster Angus Thickburger, which aims to play off all the five human senses.

ADVERTISEMENT
ADVERTISEMENT

The Bacon and Beef Hypnosis experience also includes the Sizzling White Noise, a collaboration between the restaurants and Spotify that will make fans fall asleep to the sounds of sizzling beef.

Also included in the hypnosis experience is the 90s Nostalgic Monster Magic Eye Challenge. According to a press release, the challenge involves a hidden image of a familiar face, which will unlock a $10 gift card for some lucky fans that can identify the image. Follow the restaurants’ social media accounts for updates on how to join the challenge.

ADVERTISEMENT
ADVERTISEMENT

There’s also the digital-based hypnosis called Monster Hypnosis Experience with renowned YouTube creator Glenn Rottman. If all goes to plan, the hypnosis may leave participants tasting bacon, no matter which food they try to eat.

READ  Win a Lenovo Yoga Book C930 2-in-1 laptop!

First introduced in June, the double-decker Monster Angus Thickburger features two one-third pound charbroiled 100% black Angus beef patties that are layered with four strips of savory bacon, three slices of American cheese, and a dollop of mayonnaise, all served on a premium bun.

Sources: Guilty Eats, Chew Boom, ComicBook.com