Now with nearly 1,800 locations around the world, Wingstop is celebrating its growing global footprint with a special sneaker giveaway.
The fast-casual restaurant chain has partnered with famed shoe customizer The Shoe Surgeon for a limited-edition, co-branded sneaker called Lemon Pepper 1’s.
Wingstop x The Shoe Surgeon Lemon Pepper 1’s
Inspired by a highly-viewed TikTok video from user @californiaquell and a viral Twitter meme from @annamelissa, the custom Lemon Pepper 1’s are handcrafted shoes with a meticulous design representing the different aspects of Wingstop’s flavor process.
Anchored in a smooth leather that comes in the chain’s forest green signature color, Lemon Pepper 1’s feature cream suede that signifies the restaurant’s scratch-made ranch, as well as shaggy tan suede that echoes the crispy, fried texture of Wingstop’s cooked-to-order classic and boneless wings, crispy tenders, and Thigh Bites.
The shoes’ tongue boasts a packet of Lemon Pepper seasoning (one of the brand’s 11 bold flavors), which gives the sneakers their name. On the same panel, craft paper texture from Dyneema leather mirrors the restaurant’s takeout bag.
The shoes’ liner also matches that of Wingstop hoagies and boats housing the flavor goodness, reading “Wings. Fries. Sides. Repeat.” Completing the footwear’s design is the iconic logo of the chain found on the heel.
Each pair of Lemon Pepper 1’s arrives in a co-branded box with extra laces and sneaker nests. The box is then housed in a large canvas bag that looks like Wingstop’s takeout bag, featuring the brand’s slogan, “Where Flavor Gets Its Wings.”
How to get a pair of Lemon Pepper 1’s
For a chance to win one of the exclusive pairs of Lemon Pepper 1’s, fans should register for Wingstop’s fan club called The Club, and reply or comment to dedicated posts made on the chain’s Instagram, Twitter, or TikTok using the hashtag #LemonPepper1s.