Bud Light is releasing a hard seltzer to compete with White Claw

The new Bud Light Seltzer Fall Flannel variety pack includes a pumpkin spice-flavored seltzer

Bud Light is releasing a hard seltzer to compete with White Claw 16
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To heat up the competition with rival brands White Claw and Boston Beer’s Truly Hard Seltzer this coming fall, Bud Light is releasing a new limited-edition seltzer variety pack featuring three new fall-inspired drinks and a returning fan-favorite flavor.

As revealed on Tuesday, this year’s Bud Light Seltzer Fall Flannel variety pack is comprised of the following seltzer varieties:

Bud Light Seltzer Pumpkin Spice: The brand’s first-ever seltzer featuring the iconic fall flavor, this alcoholic beverage includes a blend of pumpkin, cinnamon, nutmeg, and vanilla flavors that the company describes as “literally the taste of fall.”

Bud Light Seltzer Toasted Marshmallow: This refreshing seltzer features the taste of a sweet marshmallow with a hint of chocolate flavor.

Bud Light Seltzer Maple Pear: Cozy and bubbly, this drink combines the tasty flavors of pear and maple syrup.

Bud Light Seltzer Apple Crisp: Originally released last year as part of the brand’s holiday-themed Ugly Sweater pack, this beverage blends the flavor of an apple pie and the refreshment of a seltzer.

The move to launch a new Bud Light Seltzer Fall Flannel variety pack is part of the brand’s marketing plan to stand out in an increasingly competitive market that frequently sees new flavors and brand sales.

“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors,” said Andy Goeler, Vice President of Marketing, Bud Light, in a statement. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.”

Packaged in a fall-inspired plaid design box, the new Bud Light Seltzer Fall Flannel seasonal pack is made up of 12 12-ounce slim can variety, which will be available across the U.S. starting September 6th through the end of October.

Like all drinks in the Bud Light Seltzer portfolio, each can in the Bud Light Seltzer Fall Flannel pack is made with cane sugar, natural flavors, and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.

Sources: Anheuser-Busch, CNN