White Claw announced on Tuesday that it is releasing a new hard seltzer with higher alcohol content.
Called White Claw Hard Seltzer Surge, the new highball drink contains 8% alcohol, which is 3% higher than the brand’s original version. Sold in larger 16-ounce cans, White Claw Hard Seltzer Surge has 2 grams of sugar per can and comes in blood orange and cranberry flavors. Priced at $2.99 each, the beverage will hit U.S. retail stores just in time for the summer months.
“White Claw has experienced tremendous growth and consumers have insatiable appetite for new products,” John Shea, chief marketing officer of White Claw Hard Seltzer, North America, said in a statement. “So, for us it was a simple decision to give fans new options they crave with the same great tasting flavor profile we know they love from White Claw.”
The announcement of White Claw Hard Seltzer Surge comes just a few weeks after its rival brand Truly launched its own 8% alcohol-by-volume beverage called Truly Extra Hard Seltzer. Also sold in 16-ounce cans, Truly Extra Hard Seltzer contains 1 gram of sugar per can and are available in black raspberry and peach mango flavors.
In addition to White Claw’s new Surge line, the brand also announced on Tuesday that it is dropping its latest variety pack called Flavor Collection No. 3. The new pack features the previously released Mango flavor, along with three new summer-inspired variants: Strawberry, Pineapple and Blackberry,
Unlike White Claw’s original hard seltzers, the Surge line is not yet available in variety packs.