Inspired by the previously launched LEGO VIDIYO play experience that celebrates and expands children’s creativity through music and play, the Adidas and LEGO VIDIYO collection is comprised of shoes, socks, hats, tracksuits, shorts, pants, tees, sweatshirts, and jackets. All items in the lineup are infused with unique patterns and fun elements, promoting self-expression among children.
“This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgement,” William Thorogood, head of product at the LEGO Group, said in a statement. “By mixing, matching, and customizing their own unique looks, kids can find freedom, joy, and confidence as they march to the beat of their own drum!”
The Adidas and LEGO VIDIYO collection has been exclusively available for Adidas Creative Club members since May 28th and will be available for the general public starting June 1st through the Adidas website.
The Adidas and LEGO VIDIYO collection is part of the multi-year partnership between Adidas and LEGO, which started with the launch of the Adidas x LEGO AZX8000 sneaker back in September 2020. With the aim to infuse more fun into the lives of kids and adults through playful products across apparel, accessories, and bricks, the partnership between Adidas and LEGO is expected to grow bigger with more new collaborations dropping in the coming months.