The LEGO Group has launched a search for its first-ever kid creative director to join the Kids Creative Studio, a children-led and family-friendly studio focused on showcasing and inspiring the talents and skills of today’s youth.
Inspired by the recently launched LEGO VIDIYO, an innovative music video maker experience designed to celebrate and expand kids’ creativity and passion for music, Kids Creative Studio will produce music videos and other engaging content, including LEGO’s next big ad for LEGO VIDIYO that is set to premiere this summer.
Aside from the once-in-a-lifetime opportunity to create and produce official LEGO content, the winning kid creative director will also receive $10,000 for their future creative and educational endeavors. The winner will also be mentored by creative professionals from the LEGO Group and Universal Music Group, and join top kid creators across the U.S., including actors GEM sisters, dancers Bella Klassen and Nicole Laeno, YouTube stars Brock and Boston, as well as gymnast and martial artist Bryton Myler.
“We’re thrilled to be able to empower kids to keep doing what they’ve been doing the last year and truly honor this creativity,” said Amanda Madore, senior brand relations manager at LEGO Systems, Inc., in a news release announcing the kid creative director search. “We’ve seen the ways kids are reimagining play and the innovative ways they interact with their peers. We believe now is the perfect time to celebrate this creativity by turning over the creative reins to them, recognizing and rewarding kids for being the true creative superstars they are.”
The search is open to kids ages 7-17, who can apply by submitting a video showing off their creative skills on the Kids Creative Studio website. Creative submissions are limited only by imagination, but a parent or guardian must submit approval for the application. LEGO started to accept submissions last March 12th and will continue to receive applications until April 19th.