Wendy’s celebrates Rick and Morty season 5 with custom Coca-Cola mixes

The limited-edition Rick and Morty-themed sodas are available at Wendy’s until August 22nd

Wendy’s celebrates Rick and Morty season 5 with custom Coca-Cola mixes 1

Wendy’s is celebrating Adult Swim’s Rick and Morty season 5 with two new custom Coca-Cola Freestyle mixes.

Called Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime, the two new sodas officially launched last June 16th at more than 5,000 Wendy’s locations across the U.S. and will stay on the fast food chain’s menu through August 22nd, which is the air date for Rick and Morty season 5 finale.

According to a Redditor who has already tried the new drinks, the Mello Yello BerryJerryboree tastes like a combination of Sprite and Strawberry Cream Soda, while the Mello Yello Portal Time Lemon Lime is a mixture of Sprite and Mello Yello flavors. Both Rick and Morty-themed sodas are also available in zero sugar options.

Fans who want to try the new mixes in the comfort of their own homes can score free delivery from Wendy’s in-app from June 17th until July 1st, with no minimum purchase necessary.

Wendy’s and Adult Swim have been partners since the Adult Swim Festival in 2019. Last year, Adult Swim released special animated clips of Rick and Morty chatting about Wendy’s latest breakfast offerings.

“Wendy’s is such a great partner, we had to continue our cosmic journey with them,” Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics, said in a press release. “Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a BerryJerryboree in the other. And to quote the wise Rick Sanchez from season 4, we looked right into the bleeding jaws of capitalism and said, yes daddy please.”

Meanwhile, Wendy’s Company Chief Maketing Officer Carl Loredo said: “We’re big fans of Rick and Morty and continuing another season with our partnership with entertainment powerhouse Adult Swim. We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long.”

Eric Lewis, Coca-Cola Freestyle Marketing Director, also released a statement, saying: “Choice and customization are not fads – they’re here to stay. We’re tapping into that reality and celebrating the passion of Rick and Morty fans by creating these limited-time, custom drinks just for them.”

Rick and Morty season 5 airs every Sunday at 11 p.m. ET on Adult Swim.

Source: The Wendy’s Company, ComicBook.com
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