Viennetta ice cream cake: Where to buy the fancy ‘90s treat?

Is Viennetta ice cream cake still available in the U.S.?

Vanilla Viennetta ice cream cake from Good Humor

If you’re a ‘90s kid, then you probably remember the fancy dessert called Viennetta ice cream cake. In the United States, the soft vanilla ice cream cake was first made available in the late 1980s but was discontinued in the mid-1990s. After several years of hiatus, the product recently returned to U.S. store shelves, giving American fans a slice of ‘90s nostalgia.

What is Viennetta ice cream cake?

The original version of the vanilla ice cream cake consists of several rippled layers of ice cream separated by thin layers of sprayed-on compound chocolate.

Who makes Viennetta ice cream cake?

The Viennetta brand was launched by British ice cream company Wall’s in 1982. But at present, its great dessert cake is made by Unilever and sold under the different Heartbrand brands around the world.

Who invented Viennetta ice cream cake?

Viennetta ice cream cake on a plate
Viennetta ice cream cake on a plate | Credit: Cyclonebill/Wikimedia

The Viennetta cake and its patented production technique were devised by Kevin Hillman, development manager at Wall’s Gloucester factory, along with Ian Butcher and Gordon.

In the original method of creating the dessert, the layers of ice cream were extruded, one after another, onto trays sitting on a moving belt. The rate of extrusion was greater than the speed of the belt which caused festooning or bunching of the ice cream. Each layer was extruded at a different speed from the previous layer, giving a final effect akin to a series of waves rippling through the delicious treat.

The making of Viennetta

When did Viennetta return to the U.S.?

As mentioned above, the ice cream cake was originally brought to the U.S. in the late 1980s under the Breyers brand. More than a couple of decades after it was discontinued in the mid-1990s, the product was reintroduced to the country in 2021 under the Good Humor brand. Both Breyers and Good Humor are owned by the world’s largest ice cream company, Unilever.

“Fans have clamored for Viennetta’s return for almost 30 years, and in 2021, Good Humor grants their wish,” Unilever said in a press release, announcing the product’s comeback to the U.S., which was partly inspired by the consumers’ seemingly endless fascination with ‘90s nostalgia.

Fan reactions to Viennetta’s U.S. comeback

News of Viennetta’s 2021 return to the U.S. delighted ice cream cake lovers, especially those that grew up during the ‘90s. Check out some of the fan reactions in the tweets below:


Viennetta flavors

Since the product became a huge hit following its launch throughout KFC and Pizza Hut restaurants during its early years, Unilever has produced additional size variants and more flavors for the whole family, including chocolate, dark chocolate, mint, and pistachio.

But for its U.S. comeback, the ice cream cake is only available in creamy smooth vanilla flavor, at least for the time being. According to the official product description from Good Humor, Vanilla Viennetta “combines a wavy frozen vanilla base between crispy, decadent chocolate layers in a unique cake shape that is perfectly portioned for an entire family to share.”

Where to buy Viennetta ice cream cake

Great for birthdays, holidays, and other get togethers, Viennetta is available for in-store purchase at retailers across the U.S. and online at several websites, like Instacart. When the very beautiful looking dessert was reintroduced to the country last year, a 650-milliliter ice cream loaf of Viennetta had a suggested retail price of $5.49.

To find a store selling Viennetta ice cream cake near you, use Good Humor’s store locator.

Where is Viennetta sold?

Aside from the U.S., Viennetta ice cream cake is also available in the United Kingdom, where it originated. It is also sold in Australia and New Zealand under the Streets brand; in Finland under the Ingman brand, in Italy in all supermarkets by Algida, and in Israel by Strauss, under the name Fantasia.

Other European countries where the Viennetta dessert is sold include Germany, Greece, Austria, and Spain, where it was previously known as Contessa.

In Asia, the sweet treat is sold in Japan by Morinaga & Company. It is also available in the Philippines under the Selecta brand, as well as in Indonesia and Thailand.

Sources: Food & Wine, People, Unilever
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