Viennetta, the fanciest ice cream cake from the ‘90s, is returning to the U.S. this January.
Launched as a Christmas specialty by the British brand Wall’s back in 1982, Viennetta was originally brought to the U.S. under the Breyers brand. While the ice cream cake has remained as a staple dessert in the U.K. since its debut, Viennetta was discontinued in the U.S. back in the 1990s.
But thanks in part to the consumers’ seemingly endless fascination with ‘90s nostalgia, Viennetta is being reintroduced to the U.S. market, now under the Good Humor brand. Both Breyers and Good Humor are owned by the world’s largest ice cream company, Unilever.
“Fans have clamored for Viennetta’s return for almost 30 years, and in 2021, Good Humor grants their wish,” Unilever said in a press release.
Viennetta is sold in many flavors, including chocolate, mint, and pistachio. But for its U.S. comeback, the ice cream cake will only be available in vanilla for the time being. According to the release, Good Humor Vanilla Viennetta “combines a wavy frozen vanilla base between crispy, decadent chocolate layers in a unique cake shape that is perfectly portioned for an entire family to share.”
Great for birthdays, holidays, and other special occasions, Good Humor Vanilla Viennetta is rolling out to stores nationwide this month. It will be available in 650-milliliter ice cream loaf with a suggested retail price of $5.49.
News of Viennetta’s comeback to the U.S. has delighted ice cream cake lovers especially those that grew up in the ‘90s. Check out some of the fan reactions in the tweets below:
@EITMonline Viennetta was a treat we always had at my aunt's house. She would buy it for us as a birthday treat. I'm 35 and I remember having it almost every birthday when I was young. And yes, it felt like a rich people thing and I loved every second of it.
— Becksellence (@Becksellence) January 6, 2021
I cannot wait to have Viennetta in my hands again. That was THE treat to get from the store when I was young. Nothing else was so luxurious or delicious. Somehow memories of it still stick.
— Lady Michelle (@HeavenlyTennyo) January 8, 2021
I was obsessed with Viennetta when I was younger. The king of frozen desserts. I just remember a bunch of layers of thin chocolate embedded in the ice cream, maybe a mousse layer too? Shudder to think what the ingredient list looks like. I will definitely pick it up again.
— Dude Dudeson (@DudeDudeson17) January 8, 2021
For some reason I care more about Viennetta ice cream coming back than the UFO files being released.
— Donald Keyser (@theflukeman) January 11, 2021
— Minna Kim (@MoxieMinna) January 9, 2021
I always wanted one as a kid and never got one and as soon as I see this in stores I AM BUYING ONE. https://t.co/FPz0Nk3UaC
— Joi is so tired (@Joi_the_Artist) January 6, 2021
Good Humor Vanilla Viennetta is just one of the 25 frozen goods that Unilever is releasing in the U.S. this year. Other sweet treats in the lineup include the Breyers CarbSmart, Magnum Ice Cream Truffle Bars, Minions and Spider-Man Popsicles, Talenti Gelato Layers, and a lot more.