Cheeze-It has just made its debut on the Taco Bell menu.
The fast-food restaurant chain announced earlier this week that it is testing two menu items that use oversized Cheeze-It. Just like the regular cracker, the massive Cheez-It is made with 100% real cheese but is 16 times larger than the original size. Below are the Taco Bell menu items that feature the innovation:
Big Cheez-It Tostada
The Big Cheez-It Tostada features an oversized Cheez-It topped with Taco Bell’s seasoned beef, reduced-fat sour cream, fresh diced tomatoes, crisp lettuce, and shredded cheddar cheese. It is being sold for only $2.49.
Big Cheez-It Crunchwrap Supreme
Like its original counterpart, the Big Cheez-It Crunchwrap Supreme includes seasoned beef, nacho cheese sauce, lettuce, reduced-fat sour cream, and diced tomatoes, but the typical tostada shell is swapped for the oversized Cheez-It cracker before being wrapped inside a tortilla that’s grilled to go. This test menu item is selling for $4.29.
Where to buy Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme
The Big Cheez-It Tostada and the Big Cheez-It Crunchwrap Supreme are both currently testing at one Taco Bell location (2222 Barranca Pkwy, Irvine, CA 92606) for two weeks or while supplies last. Note that the Big Cheez-It Crunchwrap Supreme is a digital exclusive, which means it can only be ordered via the Taco Bell website and mobile app.
Taco Bell’s snack brand partnerships
Cheeze-It isn’t the first snack brand the restaurant has partnered with for innovative menu items. Back in 2012, the chain introduced Doritos taco shells to its menu. The item quickly became a fast-food icon, selling over 500 million pieces just within a year of its launch.
Apparently, the chain is looking to replicate that success with its collaboration with Cheeze-It. “There are few things that everyone can agree on…but the iconic flavors from Taco Bell menu items and Cheez-It snacks appeal to all,” said Liz Matthews, Taco Bell’s Chief Food Innovation Officer, in a press release. “We’re thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way.”
Stefanie Miller, President, Away From Home, Kellogg Company (which owns the Cheeze-It brand), added: “This partnership is a true testament to Cheez-It’s continued success and commitment to innovation. We’re excited to incorporate Cheez-It—made with 100% real cheese—into Taco Bell favorites and deliver customers a bold, cheesy twist on the iconic chain’s go-to menu staples.”
If the two menu items performed well during the test, chances are more U.S. locations will offer them soon.