Taco Bell has just launched a game-changing feature on its app that promises to revolutionize how you order your favorite Mexican-inspired meals. Say goodbye to menu browsing and budget worries – you’re in complete control with the Taco Bell app’s “Name Your Price” tool. Keep reading to learn how this innovative feature works and how you can use it to craft your dream Taco Bell order, all while staying within your budget!
How does the Taco Bell app’s ‘Name Your Price’ tool work?
Taco Bell’s innovative “Name Your Price” tool makes ordering both fun and budget-friendly. Here’s how it works:
- Set Your Budget: Begin by setting a desired spending limit for your meal. You can choose from $5 increments, ranging from $5 to $25.
- AI-Powered Suggestions: The app then leverages AI to generate a unique combination of menu items that perfectly fit within your budget. For instance, a $10 order might include a quesadilla and a three-cheese chicken flatbread melt.
- Customization Is Key: Not a fan of the initial suggestion? Simply hit “refresh” to receive a new, randomly generated combination.
- “Pin” Your Must-Haves: If you have specific cravings, such as a Crunch Wrap Supreme or a Mexican Pizza, you can “pin” these items to your order. The app will then intelligently select other items to complete your meal within your budget.
- Flexibility: Note that drinks, freezes, combos, boxes, party packs, sauces, and early access items are not included in the initial “Name Your Price” suggestions but can be added individually later.
Why other restaurants should adopt Taco Bell app’s ‘Name Your Price’ tool
Taco Bell’s innovative “Name Your Price” app feature offers a compelling model for the entire fast-food industry. By empowering customers to set their budgets and receive AI-generated meal combinations within that range, Taco Bell addresses a critical consumer concern: affordability.
In a time when fast food prices have surged—rising 29% industry-wide over just four years—this app feature provides a much-needed solution for cost-conscious diners. Taco Bell, already known for its extensive value menu, has set a precedent that other chains would benefit from following. By offering customizable meal options within a specific budget, restaurants could address customer concerns about affordability and value, potentially reversing the trend of declining drive-thru visits.
The timing for such innovation couldn’t be more opportune. A 2024 Preply study analyzed over 57,000 Google reviews from 10,000 restaurants in major U.S. cities, identifying customer dissatisfaction with pricing. The study highlighted how diners perceive value, showing that both high-end and fast-food establishments are frequently criticized for overpricing.
Other fast-food giants have faced backlash for their price hikes. For example, Shake Shack increased prices by 3% in March 2024, and McDonald’s drew criticism for price adjustments perceived as exceeding inflationary rates. Taco Bell’s value-driven approach offers a refreshing alternative, empowering customers to enjoy their favorite meals without financial strain. If widely adopted, tools like this could reinvigorate industry traffic and appeal to inflation-weary diners looking for wallet-friendly options.