Cheeze-It has teamed up with audio streaming service Pandora to create the world’s first-ever snack sonically-aged to hip-hop.
What is Cheeze-It x Pandora Aged by Audio?
Cheeze-It x Pandora Aged by Audio is a limited-edition cracker snack that combines the world’s love of hip-hop, Cheeze-It’s dedication to producing the world’s best-tasting cheese treats, and Pandora’s musical expertise.
It is inspired by an obscure Swiss study that found that aging cheese to hip-hop music could strengthen the dairy product’s taste and smell. To put its own spin on this discovery, Cheeze-It enlisted the help of the music and sonic experts at Pandora to find hip-hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack that is made with 100% real cheese and aged to music by iconic hip-hop artists.
To bring its flavor intensity to the next level, the cheese used in this unique snack “listened” to a curated Pandora hip-hop mixtape 24 hours a day for six and a half months “until fully mature.”
“After six months in the making, we’re thrilled to finally share this absurdly delicious collaboration with our fans,” said Erin Storm, senior marketing director of Cheez-It, in a press release. “Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings.”
Where to buy Cheeze-It x Pandora Aged by Audio
Cheeze-It x Pandora Aged by Audio is now available on CheezItHQ.com for $5.99 per 12.4-ounce pack. As a bonus, Cheez-It is also offering a free 90-day Pandora Premium trial offer to eligible customers with the purchase of Cheez-It x Pandora Aged by Audio.
The hip-hop mixtape used in aging the snack is also available via a link to Pandora on CheezItHQ.com, or directly on the Pandora app and Pandora.com.