Tabitha Swatosh net worth: How rich is the TikTok star?

How much does Gen Z influencer Tabitha Swatosh make?

Tabitha Swatosh

Tabitha Swatosh is an American model and social media personality with a huge following on TikTok, YouTube, and Instagram. Though she regularly creates long-form videos like other online stars, most of her videos on the Internet are short ones. Despite their length, she actually makes a lot of fortune from them. Want to know how much she earns? Read on to find out what Tabitha Swatosh’s net worth is and how she’s been able to make lots of money at a young age.

How much is Tabitha Swatosh’s net worth?

According to multiple online reports, Tabitha Swatosh’s net worth is estimated at USD 1 million to USD 4 million, as of July 2023. Below is a rundown of how she was able to amass such a huge amount of money in a relatively short amount of time.

Tabitha Swatosh as a social media influencer

The biggest chunk of Swatosh’s fortune comes from her earnings from promoting different brands on her social media accounts.

Tabitha Swatosh’s TikTok account

A screenshot of Tabitha Swatosh TikTok page | Earnings from brand endorsements on TikTok contribute to her net worthA screenshot of Tabitha Swatosh TikTok page | Earnings from brand endorsements on TikTok contribute to her net worth
A screenshot of Tabitha Swatosh TikTok page | Earnings from brand endorsements on TikTok contribute to her net worth

Before becoming a famous TikToker, Swatosh was a beauty pageant winner. Some of the titles she won include Miss Missouri State University, Miss Merry Christmas 2017, Missouri Teen 2018, and Lamar Fair Queen 2018. While those wins gave her a taste of what it’s like to be popular, she became even more famous when she began making TikTok videos in 2019.

Swatosh’s videos on TikTok are a great mix of lip-sync music clips, dance videos, green screen performances, and story times. As of July 2023, Swatosh has over 13.7 million followers on the social media platform and has received more than 745 million likes.

According to Sportskeeda, had an income of between USD 50,000 and USD 130,000 from TikTok in 2019 alone.

Tabitha Swatosh’s YouTube channel

A screenshot of Tabitha Swatosh's self-titled YouTube channel
A screenshot of Tabitha Swatosh’s self-titled YouTube channel

Ad revenues from YouTube also contribute to Swatosh’s net value. As of July 2023, her self-titled YouTube Channel has over 2.16 million subscribers. Swatosh joined YouTube in April 2020, That same month, she uploaded her first video, titled FIRST YOUTUBE VIDEO.

In her YouTube debut, Swatosh introduced herself to the world and explained what her channel would be about. As of writing, her most popular videos on YouTube are mostly lifestyle vlogs. In addition to long-form videos, she also uploads short videos regularly.

According to Ventured, the social media personality is earning around USD 187,000 from YouTube monthly and USD 2.81 million a year.

Tabitha Swatosh’s Instagram account

Just like on TikTok and YouTube, Swatosh also makes money from sponsored posts, brand endorsements, and collaborations on Instagram. As of July 2023, her Instagram handle @tabithaswatosh has over 1 million followers (1.6 million to be exact). She created her Instagram account back in July 2012.

Tabitha Swatosh as a model

The net worth of Tabitha Swatosh is also boosted by the salary she gets from working as a model and brand ambassador. She has worked as a model and ambassador for Calvin Klein, Dell, Dick’s Sporting Goods, and even for YouTube for a Coachella campaign.

Tabitha Swatosh’s house and car

Tabitha Swatosh’s worth is also bumped up by the value of her real estate properties and vehicles. While the price tags of her houses and cars are not public knowledge, the online sensation is reportedly living in a mansion in a suburban area of Las Vegas and driving a Porsche car.

MY NEW HOUSE TOUR

Is Tabitha Swatosh in Hype House?

Tabitha Swatosh and her fellow Hype House members
Tabitha Swatosh and her fellow Hype House members

Created in 2019 by Chase Hudson and YouTube star Thomas Petrou, Hype House is a reality TV series starring a group of Gen Z influencers from viral TikTok videos. The show’s first season premiered on Netflix in January 2022. Tabitha Swatosh joined the show as one of its new members in February 2022, but in a YouTube video in July 2022, she revealed that she had left the series.

I AM LEAVING HYPE HOUSE #shorts

Tabitha Swatosh’s personal life

Tabitha Swatosh’s age

Tabitha Swatosh’s birthday was August 25, 2000. This makes her 22 years old, as of July 2023. Swatosh’s zodiac sign is Virgo.

Where is Tabitha Swatosh from?

Although Tabitha Swatosh was born in Kansas, she spent most of her childhood in Missouri after her parents, Stacie and Matthew Swatosh, moved there. She is the eldest of three children. She has two younger siblings: her brother Blake Swatosh and her sister Madalyn. Both of her siblings occasionally appear in her videos.

As previously mentioned, Swatosh was a beauty pageant winner during her younger years. She competed in several beauty contests and won the following titles: Miss Missouri State University, Miss Merry Christmas 2017, Missouri Teen 2018, and Lamar Fair Queen 2018.

Tabitha Swatosh’s education

Not much is known about Tabitha Swatosh’s educational background. But according to reports, she attended a local high school and graduated from Missouri State University.

Tabitha Swatosh and Matt Ryan

Tabitha Swatosh's ex-boyfriend Matt Ryan
An Instagram photo of Matt Ryan, an ex-boyfriend of Tabitha Swatosh | Credit: Matt Ryan/Instagram

Swatosh previously dated her fellow digital content creator, Matthew Ryan, a.k.a. Matt Ryan. They made their relationship public in August 2020 but broke up in 2021.

Who is Tabitha Swatosh dating?

Tabitha Swatosh's rumored boyfriend Michael Sanzone
Michael Sanzone, the current boyfriend of Tabitha Swatosh | Credit: Michael Sanzone/Instagram

Swatosh is dating fellow TikTok star, Michael Sanzone. It’s unclear when the two officially became a couple, but they have been uploading matching Instagram posts since 2022.

 

View this post on Instagram

 

A post shared by @tabithaswatosh

 

 

View this post on Instagram

 

A post shared by Michael Sanzone (@michael_sanzone)

 

In January 2023, Sanzone uploaded a YouTube Shorts clip with the title, THE SADDEST IVE EVER SEEN MY GIRLFRIEND, which shows Swatosh crying as she says goodbye to Sanzone in an airport.

THE SADDEST IVE EVER SEEN MY GIRLFRIEND. #shorts

Want to know how rich other social media stars are? Check out the net worths of Bunnie Xo and Leslie Quezada.

Sources: Ventured, Sportskeeda