Alix Earle has taken the Internet by storm with her infectious personality and relatable content. But with her jet-setting lifestyle and brand deals galore, not to mention her swelling followers across different social media platforms. fans can’t help but wonder just how wealthy she is. In this article, we will explore Earle’s career as an online influencer and how she became a multi-millionaire in her late 20s.
What is Alix Earle net worth in 2023 and 2024?
Estimates for Alix Earle’s net worth vary, but multiple websites reported her net worth to be around 6 million USD in 2023. Recent projections suggest her net worth could reach 7 USD million in 2024. This growth in wealth is likely due to her continued social media success and potential for new ventures.
Alix Earle has been included on the Forbes Top Creators (ranked #42 in 2023) and 30 Under 30 Miami list for 2024.
As of April 23, 2024, Alix Earle has 6.6 million followers on TikTok, 3.5 million on Instagram, 95,000 subscribers on the YouTube channel Alix Earle, and 182,000 subscribers on the YouTube channel Hot Mess with Alix Earle.
How does Alix Earle make money?
Alix Earle is a social media money-making machine! Here’s how she turns her online influence into income:
Brand Deals and Sponsorships
Brand deals and sponsorships are likely Earle’s biggest earner. Companies pay her a hefty sum to feature their products on her social media accounts like TikTok, Instagram, X (formerly Twitter), Facebook, and YouTube. Think makeup tutorials with sponsored products or outfit reveals showcasing trendy brands.
According to Fox News, Earle is reportedly paid between 40,000 USD and 70,000 USD for a brand partnership. Since she has become a huge name online, she has worked with brands and companies like GrubHub, White Fox Boutique, Tarte, Rare Beauty, L’Oréal, Peleton, and even WaWa.
Affiliate Marketing
In some instances, the TikTok content creator includes affiliate links in her posts. When someone clicks the link and buys something, she gains a commission. So, if she raves about a new moisturizer and includes an affiliate link, she makes money if you buy it through her link.
Social Media Ad Revenue
It is believed that social networking platforms like TikTok, Instagram, and YouTube pay her based on how many people view and engage with her content. The more popular she is, the more she can earn from ads displayed alongside her videos, photos, and other content.
How did Alix Earle become huge on Tiktok?
Earle became active on TikTok in February 2020 during her freshman year at the University of Miami.
During a 2023 interview on The Howard Stern Show, Earle admitted that she initially attempted to portray a perfect persona on social media. But when she started posting about her imperfections, that’s when her TikTok following started to grow.
For instance, Earle’s TikTok following saw an increase in number in the summer of 2022, when she decided to share her struggle with acne stemming from an excessive facial cyst. Earle later described the viewers’ response as positive and supportive.
Following her acne video, Earle started posting Get Ready With Me (GRWM) videos showcasing her makeup routine while sharing tidbits about her personal life. This type of content proved to be very popular with viewers, and Earle ended up earning two million new followers on TikTok by the end of 2022.
Talks surrounding Earle’s romantic life have also propelled the number of her followers on TikTok. A month after her December 2022 breakup with Oakland Athletics player Tyler Wade, Earle’s following on TikTok grew further, leading her to be called the app’s “It Girl” by January 2023. Several weeks after the split, her follower count continued to grow by more than 2 million. And by April 2023, Earle’s follower count on TikTok exceeded 5.6 million, which was a 1,000-percent increase over six months.
Fast-forward to August 2023, Earle was introduced as one of the first two content partners of The Unwell Network. Founded by Alexander Cooper, The Unwell Network is a media venture targeting Generation Z with content focused on pop culture, lifestyle, fashion, and beauty. The Unwell Network produces Earle’s podcast, Hot Mess with Alix Earle, which briefly unseated The Joe Rogan Experience, from the top spot of Spotify’s podcast charts.
Due to her huge success on social media and podcasting, Earle was named in the Forbes 30 Under 30 list for 2023
What is the Alix Earle effect?
The Alix Earle Effect is a phrase created by her fans to refer to her capability to quickly sell out products she promotes online. According to influencer marketing company Ubiquitous, one of Earle’s videos can increase searches for a product by as much as 100% in one day.
Alix Earle’s family and early life
Earle was born on December 16, 2000, in Monmouth County, New Jersey. Her complete name is Alix Ashley Earle.
Her mother is Alisa Maniaci, while her father is Thomas “TJ” Earle. She is the oldest of five children.
Her father is a construction magnate in Wall Township, New Jersey, His construction company reportedly makes an estimated revenue of 24.1 million USD in revenue each year.
Earle’s parents are divorced. In October 2013, her father was remarried to Ashley Alexandra Dupré,
Alix Earle’s education
In 2019, Earle graduated from Red Bank Catholic High School in Red Bank, New Jersey. In May 2023, she graduated from the University of Miami Patti and Allan Herbert Business School with a degree in marketing.
Interestingly, in June 2023. Alix Earle established a scholarship fund herself to benefit students at the University of Miami’s Business School. Called the Alix Earle Scholarship, the grant aims to break down financial barriers and empower students, especially women, to pursue business degrees.
Alix Earle’s romantic life
Earle started dating Major League baseball player Tyler Wade in December 2022. Their relationship only lasted three months, with Earle later revealing that the sports celebrity did not support her career.
In November 2023, after months of speculations, Earle finally confirmed during a live podcast appearance that she’s in a relationship with NFL wide receiver Braxton Berrios. Since then, they’ve been spotted together on social media, including Alix featuring Braxton in some of her TikToks.