Oreo is back with a new collaboration — this time with the overly popular Nintendo-owned franchise, Super Mario!
Oreo x Super Mario
Today, June 26, 2023, Oreo announced that it has teamed up with Nintendo to release limited-edition cookies inspired by the world of Super Mario and is sending fans on a mission to help Mario, Luigi, and the rest of Mushroom Kingdom heroes to stop Bowser from taking over Princess Peach’s castle.
“Oreos is always looking to bring new offerings to our fans and we are thrilled to unveil this super partnership with the iconic Super Mario franchise,” said Vishnu Nair, Senior Brand Manager at Oreo. “There are so many playful synergies between Oreo and Super Mario, it was a no-brainer for us to team up to connect fans of all ages through this delightfully playful cookie collaboration.”
What are Super Mario Oreos?
The limited-edition Super Mario Oreos are classic Double Stuf Oreo cookies featuring 16 unique embossments including Super Mario characters and Power-ups, such as iconic heroes Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr.
It’s worth noting that packs of Super Mario Oreos are filled at random, so each pack does not necessarily contain cookies with all 16 embossments. In fact, among all 16 embossments, the Bowser-embossed cookie will be the most difficult to find!
How to defeat Bowser
Princess Peach is missing from the cookie embossments and OREO is calling on superfans to participate in a social challenge to stop the trouble-making villain, Bowser, from taking over her castle and the rest of the Mushroom Kingdom.
According to Oreo, here’s what to do: On the rim of a glass of milk, stack as many hero-embossed cookies as possible atop a Bowser cookie until he is defeated (a.k.a. the cookies fall into the milk.) Share a video of the delicious defeat on social for a chance to get a delightful surprise from the cookie brand.
“We hope to unite cookie lovers and Super Mario enthusiasts alike with this playful mission, inspired by a storyline fans know all too well,” added Nair. “We may even reveal a surprise as a thank you to those who successfully defeat Bowser and save the kingdom… Fans will have to wait and see!”
Visit OREO.com/SuperMario to learn more about the challenge and follow @OREO on social and hashtag #SuperMarioOREO to participate!
Where to buy Super Mario Oreos
The Super Mario Oreos will begin rolling out at retailers nationwide starting Monday, July 10, for a limited time. But they are now available for pre-sale at OREO.com/SuperMario.
The Super Mario Bros. Movie
The Oreo x Super Mario collab comes three months after the April 2023 release of the blockbuster hit The Super Mario Bros. Movie. Directed by Aaron Horvath and Michael Jelenic and written by Matthew Fogel, the animated movie features an origin story for the brothers Mario and Luigi, Italian-American plumbers who are transported to an alternate world and become entangled in a battle between the Mushroom Kingdom, led by Princess Peach, and the Koopas, led by Bowser. The film’s voice cast includes Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Seth Rogen, and Fred Armisen.
Despite receiving mixed reviews from critics, the movie was a major commercial success, grossing $1.339 billion worldwide against a production budget of just $100 million. The Super Mario Bros. Movie set multiple box-office records including the biggest worldwide opening weekend for an animated film and the highest-grossing film based on a video game. It became the highest-grossing film of 2023 and the third-highest-grossing animated film of all time.
