The collaboration between Oreo and Nintendo isn’t over yet. Almost two months after the limited-time Super Mario Oreos was announced, the cookie brand and the video game company have teamed up once again to unveil a very special surprise – the rare Princess Peach Oreos.
What are Princess Peach Oreos?
Officially called Princess Peach x OREOiD Pack, the limited-edition pack of rare Princess Peach Oreos includes unique OREO cookies that are dipped in white fudge, covered in sprinkles, and feature iconic images of Princess Peach and her castle.
How to get Princess Peach Oreos?
The Princess Peach x OREOiD Pack isn’t going to be available in retail stores. Instead, the cookie brand will award 5,000 lucky fans with the Princess Peach x OREOiD Pack through a sweepstake.
For a chance to win one of 5,000 Princess Peach Oreo packs, simply visit www.PPSweeps.OREO.com. If you’re eligible, you may enter once per day for eight days starting on August 16, 2023 at 10 a.m. ET, and ending at 11:59 p.m. ET on August 23, 2023.
Once you are on the website, follow the links and instructions provided to complete and submit the registration form.
No purchase is necessary to join the sweepstakes. It is open to residents of the 50 United States, D.C., and Puerto Rico 18 and older. Visit https://www.PPSweeps.OREO.com for the complete official rules.
What are Super Mario Oreos?
The above-mentioned, limited-edition Super Mario Oreos are classic Double Stuf Oreo cookies featuring 16 unique embossments including Super Mario characters and Power-ups, such as iconic heroes Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr.
Eagle-eyed fans noticed that Princess Peach was missing from the embossments of the Super Mario Oreos. Apparently, the reason for Princess Peach’s absence is that Oreo and Nintendo were planning a separate limited-edition pack for the character.
The limited-edition Super Mario Oreos began rolling out at retailers across the U.S. on July 10, 2023.
The Super Mario Bros. Movie
The Oreo x Super Mario collab comes three months after the April 2023 release of the blockbuster hit The Super Mario Bros. Movie. Directed by Aaron Horvath and Michael Jelenic and written by Matthew Fogel, the animated movie features an origin story for the brothers Mario and Luigi, Italian-American plumbers who are transported to an alternate world and become entangled in a battle between the Mushroom Kingdom, led by Princess Peach, and the Koopas, led by Bowser. The film’s voice cast includes Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Seth Rogen, and Fred Armisen.
Despite receiving mixed reviews from critics, the movie was a major commercial success, grossing $1.339 billion worldwide against a production budget of just $100 million. The Super Mario Bros. Movie set multiple box-office records including the biggest worldwide opening weekend for an animated film and the highest-grossing film based on a video game. It became the highest-grossing film of 2023 and the third-highest-grossing animated film of all time.