SNICKERS Rockin’ Nut Road is returning to store shelves

SNICKERS Rockin’ Nut Road is coming back after a six-year hiatus

SNICKERS Rockin' Nut Road

A dearly missed SNICKERS flavor is finally coming back this month.

Today, February 15th, Mars Wrigley announced that fan-favorite SNICKERS Rockin’ Nut Road is returning to store shelves later this month.

What is SNICKERS Rockin’ Nut Road?

For those who may not remember, SNICKERS Rockin’ Nut Road is known as the Rocky Road-flavored variant of the classic chocolate bar.  The returning SNICKERS flavor is packed with roasted almonds and delicious marshmallow-flavored nougat, paired with silky caramel, and all covered in rich dark chocolate creating a delectably delicious variation of the satisfying SNICKERS fans know and love.

When was SNICKERS Rockin’ Nut Road first introduced?

SNICKERS Rockin’ Nut Road - original packaging
SNICKERS Rockin’ Nut Road – original packaging

SNICKERS Rockin’ Nut Road launched in the United States back in 2014. The flavor was an instant hit with fans, even making its way to other countries like Canada.

Was SNICKERS Rockin’ Nut Road discontinued?

Yes. For some reason, SNICKERS Rockin’ Nut Road was discontinued in 2017, much to the dismay of many fans. Since then, a lot of people have demanded Mars Wrigley to bring it back. And six years later, the confectionary company is doing just that.

“At Mars, we are consumer obsessed. Fans have shared their love for SNICKERS Rockin’ Nut Road and called for the return of this delicious, one-of-a-kind flavor,” said Martin Terwilliger, Senior Director of Marketing at Mars Wrigley, in a press release announcing the return of the dearly miss treat. “There’s nothing like being able to excite our fans with the return of a product so many of them have requested. We are delighted to create moments of everyday happiness by bringing back SNICKERS Rockin’ Nut Road, a deeply satisfying treat, with the taste and texture only SNICKERS can provide.”

Where to buy SNICKERS Rockin’ Nut Road

Available in Single (1.41 ounces), Share Size (2.82 ounces), and Sharing Size Pack (7.70 ounces) sizes, the returning flavor will roll out in retail stores across the country later this month.

Other recently released SNICKERS variants

The 2023 return of SNICKERS Rockin’ Nut Road follows the December 2022 launch of SNICKERS Hi Protein Bars, which feature the same satisfying chocolate, caramel, and peanut ingredients iconic to the original SNICKERS but packed with 20 grams of protein.

SNICKERS Hi Protein Bar
SNICKERS Hi Protein Bar

Also in 2022, Mars Wrigley introduced Snickers Fun Size Ghoulish Green Bars as part of the company’s Halloween candies for the said year. Snickers Fun Size Ghoulish Green Bars feature a ghoulish green nougat inspired by the popular green goo in the horror genre, which represents death and decay, among many others. Despite the unusual green nougat, this SNICKERS variant offers the same great taste that fans know and love.

Snickers Fun Size Ghoulish Green Bars
Snickers Fun Size Ghoulish Green Bars

In 2021, Mars Wrigley debuted the following SNICKERS flavors: SNICKERS Peanut Brownie, SNICKERS Almond Brownie, and SNICKERS Cinnamon Bun.

Sources: Mars Wrigley, Parade,
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