The Puma x Haribo collection is out now

The collab includes candy-themed versions of Puma Street Rider and CA sneakers

The Puma x Haribo collection is out now 15

Sportswear giant Puma and confectionery company Haribo have joined forces for a delicious lineup of candy-inspired footwear and apparel.

Officially launched on May 20th, the Puma x Haribo collection is set to be released worldwide in three different drops throughout 2021. The first drop, which is now available for purchase on Puma.com, includes two sneakers, two tees, and a pair of shorts. Check them all out in the list below:

Puma x Haribo Street Rider men’s sneaker ($90)

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The Puma x Haribo collection is out now 17

Featuring a gummy-inspired color palette, this sneaker has a mesh upper with leather and translucent overlays. It also has a metallic tongue with Puma x Haribo branding, a sock liner that has the phrase “Happy Cherries” printed on it, and laces that are adorned with a Haribo gummy bear keychain.

Cute and cushy, the sneaker is built with a lightweight IMEVA midsole with ultra-cushioned Rider Foam. It also features a Puma Federbein outsole that provides powerful shock absorption. The shoe comes in both adult and junior sizing.


Puma x Haribo CA men’s sneaker ($80)

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The Puma x Haribo collection is out now 19

Giving off old school vibes, this sneaker features a clean leather upper with perforated vamp and Puma Formstrip overlay with gold metallic piping. Other details include “Haribo Goldbears” callout on the heel and tongue, Puma wordmark graphic at the lateral side, gold metallic heel panel, and a gummy bear keychain at the laces.

The shoe also boasts a stacked rubber midsole design as well as a rubber outsole for durable grip and traction. Like the Puma x Haribo Street Rider, this sneaker is also available in both adult and junior sizing.


Puma x Haribo printed tee ($40)

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This regular-fit, crew neck tee features a colorful all-over print featuring Haribo’s gummy bears and Puma’s iconic cat logo.

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Puma x Haribo graphic tee ($35)

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The Puma x Haribo collection is out now 22

This t-shirt features PUMA Wordmarks at the chest and back with Haribo gummy bear graphics serving as the background.


Puma x Haribo shorts ($50)

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Featuring a cozy longline fit, this pair of shorts has ribbed waistband with external drawcord for customized comfort. It also features welt hand pockets and cute printed graphics of Haribo gummy bears for a whimsical touch.