LEGO is celebrating this year’s Pride Month with an LGBTQ-themed building set that promotes diversity and inclusivity.
Called Everyone Is Awesome, the 346-piece buildable display features 11 monochrome LEGO minifigures against a rainbow-striped backdrop. Each minifigure features its own color scheme with a matching hairpiece, representing the diversity we see in the real world.
“Design-wise, I love how bold yet simplistic the set is,” Matthew Ashton, vice president of design at the LEGO Group and designer of the Everyone Is Awesome model, wrote in a blog post. “It sends a powerful message, but it is also fun and quirky and doesn’t take itself too seriously.”
“We’ve made sure to include black and brown colors to represent the broad diversity of everyone within the LGBTQIA+ community,” added Ashton, who is a member of the LGBTQIA+ community himself. “We’ve also added in the pale blue, white, and pink to support and embrace the trans community as well. I purposely put the purple drag queen in as a clear nod to the fabulous side of the LGBTQIA+ community. I hope it’s a joy to build and a joy to look at, and hopefully, it will bring a lot of joy to people’s lives.”
Though LGBTQ-themed, the Everyone Is Awesome set ― whose name is inspired by the theme song to the 2014 movie The LEGO Movie ― is literally for everyone. “This set is not just for the LGBTQIA+ community. It’s for all of the allies – parents, siblings, friends, schoolmates, colleagues etc. – out there as well,” wrote Ashton. “If I had been given this set by somebody at that point in my life, it would have been such a relief to know that somebody had my back, to know that I had somebody there to say ‘I love you, I believe in you. I’ll always be here for you.’”
Priced at $34.99, the Everyone Is Awesome set will be available to purchase on LEGO.com starting June 1st.