Post Consumer Brands’ Pebbles and Honeycomb cereals are getting their own on-the-go snackable versions.
On Tuesday, the Minnesota-based cereal manufacturer officially announced the January rollout of Pebbles Crisps and Honeycomb Big Bites. Both cereal snacks have the same great taste as the iconic cereals but they come in large snackable forms and sizes, allowing fans to enjoy their favorite breakfast treats as a snack anytime and on the go.
Post’s NEW Cereal Snacks are here! Find PEBBLES™ Crisps & Honeycomb Big Bites in the cereal aisle and try them today! pic.twitter.com/GaBQ4nyEXC
— Post Cereals (@postcereals) January 12, 2021
In a press release announcing the launch of the new cereal snacks, Tara LaFerla, brand manager of portfolio innovation at Post Consumer Brands, revealed the reason why the company created snackable versions of its Pebbles and Honeycomb cereals.
“According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go,” said LaFerla in the release. “We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day.”
LaFerla added that the new cereal snacks “have big flavor and big crunch in a ‘no mess’ form that parents and kids will love.”
The new Pebbles Crisps come in both fruity and cocoa flavors. They are gluten-free and about the same size as a potato chip. The new Honeycomb Big Bites, meanwhile, are about twice as big as the original Honeycomb cereal shape and are available in the classic Honeycomb flavor and in a new chocolate flavor.
All four varieties come packed in a 6-ounce multi-serve, resealable pouch, which is ideal for sharing or eating on the go. Priced at $3.99 each, these cereal snacks can be found in the cereal aisle at grocery stores across the country, starting this month.
Interestingly, the launch of Pebbles Crisps coincides with the 50th anniversary of Pebbles cereal. First released in 1971 after Post Consumer Brands obtained the licensing rights from Hanna-Barbera, the cereal was the first-ever brand created based on a TV show character.
Named after Fred and Wilma Flintstone’s daughter, Pebbles, from The Flintstones, the cereal brand has also entered other food product categories with recent collaborations with Duncan Hines and International Delight.