Snoop Dogg’s Snoop Loopz is now called Snoop Cereal and it will be available in grocery stores across the United States in three varieties starting this summer. Here’s everything you need to know about the rapper’s new breakfast dish and why it got renamed.
Does Snoop Dogg have a cereal?
Yes. Snoop Dogg has a brand of breakfast cereal originally called Snoop Loopz.
Is Snoop Loopz real?
Yes. Snoop Loopz was real. Produced by Broadus Foods (Snoop Dogg’s family-owned food product company in which rapper Master P serves as CEO), Snoop Loopz was a multi-grain, gluten-free cereal with lots of marshmallows. The cereal featured an original character named Captain Ace, who served as the face of the brand. Captain Ace is a blue Siberian Husky who enjoys playing basketball, solving mysteries, and helping those in danger. He gets his strength from eating Snoop Loopz.
When did Snoop Dogg cereal come out?
Snoop Loopz was launched in August 2022. But it was relaunched in January 2023 under a new name.
What did Snoop Dogg rename his cereal?
As mentioned above, Snoop Dogg’s Snoop Loopz is now called Snoop Cereal. And this time, Broadus Foods has partnered with Post Consumer Brands on three new varieties. The three new cereal varieties under the Snoop Cereal brand that are rolling out nationwide beginning this summer are:
- Snoop Cereal Fruity Hoopz with Marshmallows: a sweetened multigrain cereal featuring fun vibrant colors packed with a punch of undeniable fruity deliciousness.
- Snoop Cereal Cinnamon Toasteez: a tasty, sweetened crispy wheat and rice cereal with just the right hint of cinnamon.
- Snoop Cereal Frosted Drizzlerz: a sweetened, crunchy, frosted whole grain wheat cereal that meets WIC eligibility requirements.
All three varieties of Snoop Cereal come in colorful boxes that feature a lineup of fun characters, including Snoop Loopz’s Captain Ace. Captain Ace is now the leader of a K-9 team, which also includes Max, Hercules, Roxy, and Mr. Polar Bear.
Just like with Snoop Loopz, consumers who buy Snoop Cereal are supporting people in need as Broadus Foods donates a portion of the proceeds from each sale to charities that tackle homelessness and food insecurity, like Door of Hope.
The marketing and promotion for Snoop Cereal will be handled by Broadus Foods. Post Consumer Brands, on the other hand, will produce the cereal, as well as provide research and development, sales, and other supply-chain support.
“Creating generational wealth is an important message to share with the world. Coming from hip hop and being able to produce a product from a family name that my kids, grandkids, and beyond will be a part of is a blessing,” Snoop Dogg, whose real name is Calvin Broadus, said in a statement. “We are making history, and Momma Snoop products are coming next. Working with Post Consumer Brands will guarantee the highest quality, most diverse flavors, and best-tasting product on the market. Master P and I are the new Kings of Breakfast Food.”
Percy Miller, a.k.a. Master P, added: “We want to make sure kids and kids at heart can have a champion’s breakfast. Our motto is the more we make the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”
For Post Consumer Brands’ part, TD Dixon, the company’s chief growth officer, has this to say about its partnership with Broadus Foods: “Our purpose at Post Consumer Brands is to make delicious food accessible for all, and we’ve been feeding families for more than 125 years. When Snoop Dogg and Master P approached us with the opportunity to produce Snoop Cereal for Broadus Foods, we were immediately brought together by our shared passion for feeding all families, building diversity and economic development, and serving communities. We’re excited to partner with a company that’s committed to family and community just like we are.”
Why did Snoop Dogg rename Snoop Loopz with Snoop Cereal?
In December 2022, just four months after Snoop Loopz was launched, Snoop Dogg and Master P took to Instagram to reveal that a big breakfast company was stopping them from using the name Snoop Loopz, and that issue led them to change the name of the brand to Snoop Cereal.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” Snoop Dogg wrote on Instagram, along with a video of him and Master P talking about the issue. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful.”
Snoop Dogg continued, “This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community. It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @masterp and I got the slingshot. This is a minor setback for a major comeback.”
Snoop Dogg and Master P didn’t mention the name of the opposing breakfast brand. But Rolling Stone pointed out that the pair were likely being pressured by Kellogg’s, which has owned the Fruit Loops brand trademark since the 1980s.
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Who owns Broadus Foods?
Broadus Foods was founded by Calvin Broadus, a.k.a. Snoop Dogg, to continue the legacy of his mother, Momma Snoop, who had a generous love and passion for feeding families in their communities. As previously mentioned, Percy “Master P” Miller is currently the CEO of the company.
Sources: Post Consumer Brands, Rolling Stone