Philadelphia Cream Cheese is back in full force for this year’s holiday season. Following last year’s cream cheese shortage, the brand is now encouraging consumers to reach for the beloved brick once again by introducing new spins on cheesecake, including a fashionable “designer bag” called The Philly Handbag.
What is The Philly Handbag?
Inspired by the growing dupe culture and the viral “is it cake” trend, The Philly Handbag is made of cheesecake. Meant to open peoples’ eyes to the wonders of cheesecake, the edible bag gives fashionable – and hungry – shoppers an opportunity to transform an en vogue fashion staple into a delicious tasting experience.
Where is The Philly Handbag sold?
Though a ready-to-eat Philly Handbag is not available for purchase, Philadelphia Cream Cheese is selling a cheesecake kit that contains everything you need to bake the designer bag.
The Philly Handbag Cheescake Kit is exclusively available on Amazon for $19.10. It comes complete with step-by-step instructions and all the materials needed to be immersed in the experience of baking your own cheesecake handbag, including a plush “quilted leather” fondant, decadent creamy interior, and silver encrusted chain with the quintessential Philly PP clasp.
Other cheesecake ideas from Philadelphia Cream Cheese
The Philly Handbag is part of the brand’s Cheesecake Is Everything campaign, which celebrates new and familiar creative spins on America’s favorite holiday dessert. In addition to The Philly Handbag Cheesecake Kit, Philadelphia Cream Cheese has also released a baking kit for a cheesecake camera called The PHILLENS PRO.
The Cheesecake Is Everything website also features recipes for The Parfum de Philly (a cheesecake perfume bottle), The Phillysonic 1872 4-in-1 (a cheesecake record player), and The Philly Pair-adise Western Boots (a pair of cheesecake boots).
For amateur bakers, there are also easier recipes on the website, including step-by-step instructions for Snickerdoodle Cheesecake Bars, Hot Cocoa Cheesecake Minis, Maple Cheesecake Bars with Vanilla Bean Whipped Cream, Pumpkin Cheesecake with Brown Butter Caramel Sauce, Chocolate Pomegranate Cheesecake Minis, and Churro Cheesecake Bars.
“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” said Keenan White, Senior Brand Manager, Philadelphia Cream Cheese at the Kraft Heinz Company. “This season, we wanted to show up in a big way to share that cheesecake is back and it’s everything, while also igniting the endless possibilities that cheesecake presents. We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly provides, from the moment you open the first brick all the way to the last bite.”
Can’t get enough of the “is it cake” trend? Watch the video below: