You can now build your own LEGO minifigure for $12

LEGO Minifigure Factory lets you build customized minifigures       

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Customized LEGO minifigures created via the online version of the LEGO Minifigure Factory

The LEGO Minifigure Factory has gone online.

First launched as an in-store “Build a Minifigure” service in select LEGO stores last April, the LEGO Minifigure Factory is now an online experience as well.

What is LEGO Minifigure Factory?

The LEGO Minifigure Factory lets you personalize and order your own LEGO minifigure. The service lets you choose from a variety of minifigure heads, headwear, torsos, legs, and accessories. You can also customize the torso of your minifigure with different designs, and patterns, and even add some text to it.

How to make LEGO custom minifigures

To create your own minifigure online, visit the LEGO Minifigure Factory page on the LEGO website, which you can find here. Once you’re there, click the “Customize Your Minifigure” button to start the process.

First, you will be asked to select a face for your minifigure. After that, you will be able to pick a hairstyle or a hat for your little mini-me. After which, you can begin customizing your minifigure’s torso. There’s a wide selection of outfits you can choose from, which you can further personalize by adding text and various images that can be resized and posited anywhere on the torso however you like.

Screenshot of how to pick a head on the LEGO Minifigure Factory

Screenshot of how to pick a hairstyle on the LEGO Minifigure Factory

Screenshot of how to customize torso on the LEGO Minifigure Factory

LEGO wants its minifigure factory to be as fun as possible for everyone so it doesn’t allow the use of profanities, vulgar references, hate speech, or extremism. Third-party logos, names of organizations, and trademarks are also prohibited on its customized minifigures. English, French, German, Italian, Polish, Spanish, and Ukrainian are the only languages supported by the LEGO Minifigure Factory as of now.

When you’re done designing the torso, you will be asked to choose legs for your minifigure, and lastly, add accessories like a hairbrush, sword, tennis racket, broomstick, trident, and many more.

Screenshot of how to pick legs on the LEGO Minifigure Factory

Screenshot of how to pick an accessory on the LEGO Minifigure Factory

To finalize your custom LEGO minifigure, hit the “Complete My Minifigure” button, check out, and wait for your minifigure to arrive at your doorstep.

How much does it cost to make your own minifigure?

Each customized minifigure costs $11.99. As of the moment, you’ll only be able to order one per household.

Minifigure Factory | Official LEGO® Shop US
$11.99

Build your own LEGO minifigure online on the LEGO Minifigure Factory platform.

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LEGO Minifigure Factory orders will be sent with the same costs and delivery time as normal LEGO.com orders. If you ordered a LEGO set alongside your minifigure, you should receive both together.

Why aren’t there more minifigure pieces to choose from?

The online version of the LEGO Minifigure Factory is currently in the beta stage, so features and options are limited at the moment. More face prints, hairstyles, torso options, leg types, and accessories are expected to arrive on the service in time for its official launch, which has yet to be announced.

How LEGO minifigures are made

Wondering how LEGO mass-produces minifigures? Watch the video below: