Pepsi opens its own delivery-only pop-up restaurant

Pep’s Place is now serving select locations across the U.S.

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To reinforce the notion that our favorite meals taste better when paired with an ice-cold cola, Pepsi has launched its newest national campaign called Better with Pepsi. And as part of this marketing drive, the beverage company has opened its own delivery-only pop-up restaurant called Pep’s Place.

Described as a “fast beverage” restaurant, Pep’s Place upends the traditional ordering process practiced at most fast food chains. At Pep’s Place, customers are asked to first pick their Pepsi beverage of choice, which then prompts curated food items based on their preferred drink. The following are all the Pepsi varieties available at Pep’s Place: Pepsi, Diet Pepsi, Pepsi Zero Sugar, Pepsi Real Sugar, Pepsi Wild Cherry, Pepsi Zero Sugar Wild Cherry, Pepsi Mango, and Pepsi Zero Sugar Mango.

After picking a soda, customers are then presented with a curated menu of mouthwatering food pairings for their cola of choice. This includes cheeseburgers, buffalo wings, Cajun chicken sandwiches, chopped pork sandwiches, spare ribs, chicken Caesar salads, and a lot more.

Lastly, customers will have to complete their meals with delectable sides. Side options include fries, corn, mac & cheese, brownie, broccoli, and Lay’s chips.

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Pep’s Place is now serving select locations across the U.S. But since it’s only a delivery-only restaurant, its meals will only be available for purchase through its official website at PepsPlaceRestaurant.com and major food aggregators like Uber Eats, Door Dash, and Grub Hub.

While Pep’s Place will be open every day, it will only be active for the next 30 days, so if you want to try it out, do so as soon as can.

“For years we have known that Pepsi is the perfect complement to a variety of foods. But even though consumers know that food tastes Better with Pepsi, they often still forget to order a beverage with their favorite meals,” said Todd Kaplan, vice president of marketing at Pepsi, said in a news release. “With the launch of Pep’s Place, we have designed a new ‘fast beverage’ restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals. We are confident that by doing this, everyone will agree – and taste firsthand – how well Pepsi goes with their favorite foods.”

Aside from the opening of Pep’s Place, Pepsi has also dropped eight new national commercials as part of its Better with Pepsi campaign. You can check out two of those promo videos below:

Source: PepsiCo