Pepsi’s very first marshmallow-flavored soda has officially made a big comeback.
Last Valentine’s Day, the beverage company announced that Pepsi x Peeps, or simply Pepsi Peeps, is now available at retailers nationwide — marking the first time the unique soda has become available at retail.
What is Pepsi x Peeps?
Pepsi x Peeps is described as a surprisingly delicious beverage that combines the refreshing taste of Pepsi cola with the classic sweet flavor of Peeps Marshmallow that consumers know and love. Featuring an instantly recognizable Peeps-inspired yellow packaging, this pillowy-soft marshmallow cola is the perfect beverage partner for the approaching spring season.
When was Pepsi x Peeps first introduced?
Pepsi x Peeps first launched in March 2021 and it quickly became one of the most talked about collaborations and pop-culture moments of that year. The one-of-a-kind drink trended on social media, got featured on a number of late-night TV shows, and was even sold for hundreds of dollars on the secondary resale market.
Unfortunately, the much-awaited product drop was only made available to 3,000 lucky fans via sweepstakes, leaving several cola drinkers intrigued by the limited-edition beverage and creating consumer demand. This inspired Pepsi and Peeps to bring the sweet treat to store shelves across the United States.
“We couldn’t be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, Director – brand Pepsi, in a press release announcing the retail debut of the product. “The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in Pepsi x Peeps this time around.”
Commenting on Pepsi and Peeps’ collab, Peeps Brand Manager Caitlin Servian said: “The Peeps brand is always looking for new and exciting ways to bring our delicious marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their personality! After the astonishingly positive response from our fans to the first Pepsi x Peeps collaboration, we are thrilled to bring back the offering just in time for spring.”
Where to buy Pepsi x Peeps
Available in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles, the Peeps-flavored soda is now being sold in grocery stores across the U.S. and online at Amazon for a limited time. To find out more stores that sell Pepsi x Peeps near you, click HERE.
Virtual egg hunting with Pepsi x Peeps
To mark the retail launch of the marshmallow-flavored cola and kick off the spring season, both brands have employed Snapchat’s innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive Pepsi x Peeps merchandise.
To join the fun, fans must buy Pepsi x Peeps products and scan the can or bottle with the co-branded AR Lens to unlock a secret code and find out instantly if they have won a prize. To access the Snapchat lens experience, find a Pepsi product in stores and head to the brands’ social channels for detailed instructions.
Other recently released Pepsi varieties
The retail launch of Pepsi x Peeps follows the December 2022 release of Pepsi Pilk and Cookies. In the same year, the beverage manufacturer introduced the Pepsi S’mores Collection, Pepsi Maple Syrup Cola, and Nitro Pepsi.