Pepsi has a new treat for pancake lovers. In partnership with the restaurant chain IHOP, the beverage company is releasing a limited batch of Pepsi Maple Syrup Cola to celebrate pancake lovers across the country.
What is Pepsi Maple Syrup Cola?
Pepsi Maple Syrup Cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.
“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola – sweet maple syrup blended with the refreshing taste of Pepsi cola,” Todd Kaplan, Chief Marketing Officer – Pepsi, said in a press release, announcing the latest limited-edition Pepsi innovation. “We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike.”
Kieran Donahue, Chief Marketing Officer – IHOP, added: “At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,” said “We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.”
How to get a can of Pepsi Maple Syrup Cola?
Pepsi Maple Syrup Cola is only available through the #ShowUsYourStack program on Instagram and Twitter.
Starting March 24th, fans looking to get their hands on the limited-edition Pepsi flavor can post a photo or video of their stack of pancakes on Instagram or Twitter, tagging #ShowUsYourStack, #PepsiSweepstakes, and @IHOP. Fans must also follow @Pepsi for the duration of the sweepstakes, which will end on March 29th. No purchase or payment is necessary.
Two-thousand lucky winners will receive two 12 oz cans of Pepsi Maple Syrup Cola. Read the official rules for the sweepstakes here.
In addition to the sweepstakes winners, one consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola.
The release of Pepsi Maple Syrup Cola comes on the heels of several unique and indulgent flavor innovations from Pepsi, including PEPSI X PEEPS, Pepsi Apple Pie, and Pepsi x Cracker Jack, just to name a few.