Pepsi is celebrating the start of the spring with a unique collaboration with the marshmallow brand Peeps.
On Thursday, Pepsi unveiled the Pepsi x Peeps Marshmallow Cola, a delicious new beverage that combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps marshmallow flavor that fans love.
The limited-edition drink is the very first marshmallow cola in the Pepsi lineup and it comes in Peeps-inspired 7.5-ounce Pepsi mini-cans in bright yellow, pink, and blue colorways.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, VP Marketing – Pepsi, in a news release. “This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
The Pepsi x Peeps Marshmallow Cola is only available via the #HangingWithMyPEEPS sweepstakes, which launched earlier today. For a chance to win a limited-edition three-pack of Pepsi x Peeps Marshmallow Cola, fans should submit photos of themselves enjoying the spring with Peeps Marshmallow Chicks and Bunnies on Twitter and Instagram by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes. No purchase necessary.
In addition to the three-pack prizes, the #HangingWithMyPEEPS sweepstakes will also award 10 grand prize winners with an epic collector’s package of Pepsi x Peeps Marshmallow Cola. Fans can enter the sweepstakes until 11:59 p.m. ET on March 31st.
Peeps brand manager Caitlin Servian said in a statement that they always find “great joy” in teaming up with partners to bring their beloved marshmallow flavor to fans in new and exciting ways, so they are “thrilled” to collaborate with Pepsi on the Pepsi x Peeps Marshmallow Cola. Servian added that they also “look forward to seeing how fans express their personality as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering.”
To further promote the Pepsi x Peeps Marshmallow Cola, the two brands have also partnered to bring two of the most iconic moments in Pepsi TV ad history to life with a nostalgia-evoking pop culture trend called Peeps diorama. Check out the Pepsi-inspired Peeps dioramas in the photos below: