Pepsi has an amazing holiday present for cocoa lovers but it won’t arrive until a few days after Christmas.
On Thursday morning, the soft drink brand challenged its fans to unlock its latest product innovation called Pepsi “Cocoa” Cola. Though the name of the new beverage is an apparent nod to Pepsi’s main competitor, Coca-Cola, it’s actually inspired by hot cocoa ― the unofficial beverage of winter. As its name suggests, Pepsi “Cocoa” Cola is described as a delicious blend of cola and cocoa with a hint of marshmallow.
In a tweet, which you can see below, Pepsi said that it will make a batch of Pepsi “Cocoa” Cola if the said Twitter post would get at least 2021 retweets. Just a few hours later, the tweet got more than 2021 retweets and Pepsi subsequently announced that the new cola variant will officially hit store shelves across the country in winter 2021.
Well, it looks like you’re all pretty thirsty for some Pepsi “Cocoa” Cola. Stay tuned for details coming in 2021!
— Pepsi (@pepsi) December 17, 2020
“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical” said Todd Kaplan, Vice President of Marketing at Pepsi, in a statement. “So why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”
Reactions on social media are mixed. Some are insanely excited to try it, while others are simply curious about what it actually tastes like.
I don’t care if it gets enough RTs, ship it to me directly.
— James (アイスクリームクラブ)? (@CultofIceCream) December 17, 2020
Ok, I have tried literally every weird Pepsi flavor I can find, but wow. I never saw this one coming. I actually do want this though. Even if you don’t get all the RT, can I get a can? I am serious.
— asher (@asherboulet2) December 17, 2020
Please please please let me have this
— EMILYROSE (@EmilyReineke) December 17, 2020
Sounds interesting #PepsiCocoaCola
— misty rummell (@rummell78) December 17, 2020
Sounds like the best flavor ever!!
— Chocoholic (@flwfan) December 17, 2020
For some reason, some people are not fond of the idea.
Is it possible to negative or anti-retweet?
— Clean Dijon (@LL_Croix) December 17, 2020
Just because you can, doesn’t mean you should.
— Melissa Frank (@SeamstressMaire) December 17, 2020
I’ll RT you if you swear to me you won’t make this
— ?? Jingle Jill ?? (@MaximumJill) December 17, 2020
A number of fans, meanwhile, took the opportunity to reveal the Pepsi variants they really want to come back.
— Jason “Mr. Morton” Froehlich (@Fro_von_Frolik) December 17, 2020
Diet Crystal Pepsi please and thank you!
— Gigantor (@GigantorinJax) December 18, 2020
Pepsi Fire instead please?
— The Griddle (@thegriddle) December 17, 2020
Can we get strawberry Pepsi please? ?????
— winifred sanderson (@watamelen) December 17, 2020
Pepsi “Cocoa” Cola is the latest limited-edition flavor in the brand’s portfolio. Its launch comes a month after the introduction of Pepsi Apple Pie. With warm notes of cinnamon, the taste of a buttery crust, and the crispness of a fresh apple, Pepsi Apple Pie tastes just like an apple pie.