Coca-Cola is putting the spotlight on everyday heroes this holiday season.
As part of its iconic “Share A Coke” campaign, Coca-Cola has unveiled a new holiday packaging with 40+ monikers honoring everyday heroes from doctors and educators, to neighbors and grandparents. The soft drink brand hopes that these specially labeled “Share A Coke” bottles will encourage fans to give thanks to their personal heroes this Christmastime.
20oz and 24oz PET holiday heroes-themed “Share A Coke” bottles are now available to purchase in retail stores nationwide in both seasonal Coca-Cola Original Taste and seasonal Coca-Cola Zero Sugar packaging. Fans can also send a custom 8oz glass “Share A Coke” bottle to their personal heroes through CokeStore.com.
To customize your bottle of Coke on CokeStore.com, simply enter the name of your personal hero or your message for the recipient under 18 characters per line (maximum of 2 lines) that you’d like to be printed on the label. When your bottle arrives, your custom label is already adhered to the glass bottle, ready to enjoy or give to someone as a gift.
Each custom “Share A Coke” bottle retails for $5, but customers who order 6 bottles at once will get $5 off. Coca-Cola also offers special pricing on bulk orders.
To help launch this new extension of its “Share A Coke” campaign, Coca-Cola partnered with award-winning chef, cookbook author, restaurateur, and philanthropist Marcus Samuelsson, who shared a meaningful thank you with his holiday hero, Anissa Sherard, a seasoned server at his restaurant Red Rooster Harlem.
“While the holidays this year will be unlike ever before, it’s a moment to celebrate the people who have gone above and beyond, through a shared moment of joy. Personally, I’m especially grateful for Anissa Sherard … who has been an inspiration in so many ways,” said Samuelsson. “Despite being affected by pandemic closures, Anissa volunteered to bring meals to people experiencing food insecurities, essential workers, and the elderly throughout the Harlem community – a selfless act. That inspiration is at the heart of what Coca-Cola embodies, especially during the holidays, and why I’m grateful to partner with them this year.”
Samuelsson ended his statement by asking everyone to join him and Coca-Cola in celebrating and thanking everyday heroes who have gone the extra mile for their friends, family, and communities this 2020.