Update (January 28th, 2021): Lady Gaga Oreos are now available at stores across the country. The limited-edition cookies, which are inspired by the pop star’s latest album Chromatica, officially hit store shelves last Thursday. And to celebrate its release, the cookie brand hosted a digital scavenger hunt on Twitter.
The news you’ve all been waiting for (and we couldn’t wait to reveal ?)… OREO x LADY GAGA packs drop today! ?? pic.twitter.com/OPdkueC45h
— OREO Cookie (@Oreo) January 28, 2021
Each hour between 10 a.m. and 3 p.m. ET on the product launch date, Oreo’s official Twitter account posted scavenger hunt clues inspired by Gaga’s Chromatica album. Fifty lucky fans won packs of Lady Gaga Oreos (valued at $125 each) signed by the singer herself.
Yes… I am clue 1 in the #Chromatica Cookie Hunt ?? LADY GAGA x @OREO cookies are NOW AVAILABLE in the US! ⚔️? Rules: https://t.co/UClEIONqls #ad pic.twitter.com/RykeDzx6DB
— Lady Gaga (@ladygaga) January 28, 2021
If you weren’t able to join the scavenger hunt, Oreo, in partnership with Gaga, still has the Sing it with Oreo contest through April 30th. The grand prize winner will receive a flyaway concert experience, meet and greet with Lady Gaga, and a personalized Oreogram from the Grammy-winning artist.
Original story (December 3rd, 2020): Lady Gaga and Oreo have teamed up to spread musical messages of kindness throughout the country with limited-edition cookies inspired by the pop star’s latest album, Chromatica.
Taking design cues from the feel-good dance album, the Lady Gaga Oreos are pink Golden Oreo cookies with green crème filling and feature three Chromatica-inspired designs embossed onto the wafer.
Gaga officially debuted her Oreos on social media on Wednesday. “So, they decided it was a good idea to have a Chromatica Oreo, which is a pink cookie with green filling,” the Grammy-winning artist says in a video as she shows a few samples of the new Oreo variant.
⚔️ LADY GAGA x @OREO x #Chromatica ? Dropping soon! pic.twitter.com/Gtd5qeZXZi
— Lady Gaga (@ladygaga) December 2, 2020
“This collab is inspired by the world of Chromatica, where kindness rules all things,” said Gaga in a news release, announcing the new Oreos for the first time. “I love these pink cookies with green crème, and hope they brighten your day as much as they do mine!”
While the caption for Gaga’s video simply notes that her Oreos are “dropping soon,” the news release from the cookie brand revealed that 6-cookie packs of the Lady Gaga Oreos will be available at convenience stores starting this coming January while supplies last. The full-size pack, meanwhile, has no release date yet. To be notified when the cookies officially drop, Little Monsters and Oreo fans are encouraged to sign up for the Lady Gaga x OREO Stan Club at LadyGagaOREOStanClub.com.
As part of the collab, Gaga and Oreo are also launching the Sing It With Oreo website. Starting December 15th, 2020 through April 30th, 2021, fans can use the website to create and send uplifting Oreograms to their loved ones. Oreogram is the name given to a message recorded on the Sing It With Oreo website and was transformed into a playful song that can be shared on social media.
Shared musical messages will give fans the chance to win a variety of Lady Gaga swag and experiences. One grand prize winner will receive a flyaway concert experience, meet and greet with Lady Gaga (pending any necessary COVID restrictions), and a personalized Oreogram from the singer herself.
In addition to the grand prize winner, 10 first prize winners will receive a 4-day/3-night trip for two to a Lady Gaga concert in a choice of four U.S. cities. Instant win prizes, meanwhile, include Oreo swag, Oreo Music Boxes, and Oreo branded headphones.